Business clients of River are allocating an average of 22% of their profits to purchasing the leading cryptocurrency, according to the firm’s report.
Business owners are investing 22% of their profits into bitcoin.
Our new report shows how in 2025, businesses are adopting bitcoin faster than ever.
Link below in the 🧵 pic.twitter.com/Gs9r6LDHxA
— River (@River) September 3, 2025
Analysts report that ordinary companies discreetly acquired 84,000 BTC in 2025, representing about a quarter of the assets managed by institutional funds.
The most active participants were firms in the real estate sector, with nearly 15% reinvesting profits into bitcoin. Companies in the hospitality, finance, and software development sectors allocate between 8% and 10%.
Investors include fitness studios, painting and roofing companies, and even religious non-profit organizations.
River analyst Sam Baker noted that the media often overlooks bitcoin adoption by regular businesses, focusing instead on large corporate holders.
He attributes this trend to improved standards for accounting digital gold, regulatory clarity, growing institutional recognition, and a strong bull market.
According to River, 75% of these companies have fewer than 50 employees. Small businesses find it easier to adopt bitcoin due to fewer bureaucratic hurdles. Large corporations with decision-making committees avoid contentious steps until competitors make them first.
However, most invest modest amounts. Over 40% of companies allocate between 1% and 10% of their net profits to bitcoin. Only 10% invest more than half.
The main barrier to wider adoption remains low awareness. Baker cited a Cornell University survey showing that only 6% of Americans are aware of bitcoin’s 21 million coin supply limit.
The expert concluded that the leading cryptocurrency is often dismissed not after evaluation, but because most lack the knowledge to analyze the asset.
In August, traders continued to increase their positions despite the decline of bitcoin to $117,000.