The streaming service Spotify has acquired Kinzen, an Irish startup that uses artificial intelligence to detect and remove harmful content.
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Kinzen uses a combination of machine learning and human expertise to analyse potentially harmful materials and incitement to hatred in multiple languages. The algorithm will pre-emptively flag issues in different markets, helping Spotify moderate content more effectively, according to the press release.
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The acquisition is part of Spotify’s efforts to combat harmful content on the platform after the scandal with popular podcaster Joe Rogan. In December 2021, the host invited a virologist onto his show who spread misinformation about the coronavirus.
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The Dublin-based firm has been working with Spotify since 2020, initially focusing on the integrity of election-related content worldwide. Since then the scope of the company’s responsibilities has broadened.
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“Kinzen offers a combination of tools and expertise that will help us better understand the content on our platform and new abuse trends,” said Spotify’s Head of Trust and Safety, Sara Hoyle.
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The terms of the deal were not disclosed.
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Earlier, Spotify signaled a move toward greater transparency around permissible and impermissible content. In January 2022, the company published its platform rules for the first time.
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In June, Spotify formed the Safety Advisory Council to provide information about harmful content.
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In May 2022, the streaming service began testing NFT support.
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In May 2021, musicians urged Spotify not to use speech-recognition technology.
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