
Square to study NFT use on the Tidal platform
The Square-owned subscription service for music, podcasts and streaming video, Tidal, will explore the use of non-fungible tokens (NFTs) on its platform. This was disclosed by Jack Dorsey and Jay-Z during a Twitter live stream, The Block reports.
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In their view, the instrument will allow artists to manage copyright more effectively. Jay-Z noted that, thanks to smart contracts, performers can set the payout amounts for sales of intellectual property themselves, without the need for labels and lawyers.
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The rapper cited an acquaintance who sold a painting for $2,500 in 1983. The work was recently resold for more than $100 million.
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“Neither his family nor those who participated [in the creation of the painting] received any profit. I simply don’t think that’s right. With these blockchains and smart contracts you can today write a contract for yourself to say: \”In any sale that occurs, I want to receive 10%, or 30%, or perhaps 50% from the first sale or 40% from the next.\” And it is written there, so everything is very transparent,” said Jay-Z.
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According to Dorsey, NFTs in art have the potential to do for art what Bitcoin did for payments. Both instruments remove the need to engage third parties.
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“I think that NFTs allow a critical look at how artists are compensated, and improving this is what we want to devote a lot of attention and time to in the future, just to ensure that we are exploring new ways to give artists the right tools to help them create,” said Dorsey.
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Jay-Z bought Tidal in early 2015 for $56 million. In 2020, Dorsey’s company was in talks to acquire the service to diversify its business.
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In March 2021, Square paid $297 million for a controlling stake in Tidal, in cash and securities. Jay-Z joined the board of directors of the payments company.
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