Survey shows family offices losing interest in digital assets

According to survey by Goldman Sachs, in 2023 the number of family offices potentially interested in cryptocurrency fell from 45% to 12%.

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The survey involved 166 organisations. Family offices are asset-management organisations that work with high-net-worth individuals.

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In total, around 26% of firms invest in cryptocurrency—compared with 16% in 2021. However, the share of those not showing interest in this asset class also rose from 39% to 62%.

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The main reason cited by respondents for investments in the crypto sector, including stablecoins and NFT, was \”belief in the power of blockchain technology\”.

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The most pessimistic region was EMEA. Only 16% of family offices invested in cryptocurrency, while 79% do not intend to do so.

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The share of family offices in the Asia-Pacific region working with digital assets rose to 30%. Another 27% only plan to join this field in the future, and 43% are not interested.

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In April, Pew Research Center study showed that two-thirds of Americans distrust cryptocurrencies due to the banking crisis and regulatory concerns.