advertising | ForkLog

ForkLog 20 24.04.2024

Coinbase Challenges Traditional Finance with $15 Million Crypto Ad Campaign

Coinbase is launching a $15 million television campaign to promote the advantages of cryptocurrency payments, according to Fox Business. The company plans to air three commercials across four networks during the NBA playoffs. The campaign aims to highlight the complexity and cost of traditional financial (TradFi) payment methods compared to cryptocurrencies, which allow for near-instant […]

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ForkLog 18 08.04.2024

Phishing Ads Detected on Etherscan and Other Platforms

A user known as McBiblets has discovered “wallet drainers” embedded in advertisements on the Ethereum explorer site Etherscan. All the other phishing sites it’s linked to pic.twitter.com/4PjxnYn3ny — McBiblets (@mcbiblets) April 7, 2024 According to his analysis, the fraudulent banners are connected to other phishing websites related to digital assets through the domain “ipjsonapi.” When […]

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ForkLog 51 01.04.2024

Telegram Introduces Toncoin Payments for Advertising Revenue

The Telegram team has released an update enabling channel owners on the messaging platform to receive 50% of their advertising revenue in the cryptocurrency Toncoin (TON). “We chose The Open Network blockchain because it offers low fees, high speed, and holds the record for the number of transactions it can process per second,” the announcement […]

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ForkLog 32 28.02.2024

TON Surges 30% Following Announcement of Advertising Revenue Sharing in Telegram

Pavel Durov announced financial rewards for Telegram channel owners for displaying advertisements. Starting in March, the Telegram Ads platform will be available to advertisers in nearly 100 new countries. Local users will receive 50% of the revenue that the messenger earns from displaying ads on their channels. Payments will be made in the cryptocurrency TON. […]

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ForkLog 28 14.02.2024

UK Regulator Identifies 450 Cases of Illegal Cryptocurrency Advertising

The UK’s Financial Conduct Authority (FCA) issued 450 warnings to cryptocurrency companies over illegal advertising of their products in the last three months of 2023. The violations were recorded between October 8 and December 31. They involved the lack of company registration with local authorities or approval for promoting cryptocurrencies. Additionally, firms failed to include […]

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ForkLog 29 12.02.2024

Cryptocurrency Firms Skip Super Bowl Advertising

Leading cryptocurrency companies have opted not to apply for advertising slots during the Super Bowl, according to Fox Business. Notably, issuers of spot Bitcoin ETFs, BlackRock and Grayscale, did not promote their products, as there were no available slots following the approval by the SEC of these instruments. The main sporting and television event in […]

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ForkLog 76 02.02.2024

Larry David Regrets FTX Super Bowl Ad Participation

Actor and comedian Larry David expressed regret in an interview with the Associated Press over his decision to appear in an FTX advertisement for the Super Bowl in 2022. “I asked my friends who were knowledgeable about these things: ‘Should I do this ad?’ They said: ‘Yes, it’s on the rise.’ And like an idiot, […]

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ForkLog 56 01.02.2024

BlackRock Unveils Bitcoin ETF Advertising Campaign on Building Facades

On January 31, financial giant BlackRock submitted plans to the SEC for the marketing of its spot bitcoin ETF under the ticker IBIT. The company plans to project an advertisement for the exchange-traded fund on the facades of former financial institution buildings in New York, Los Angeles, and Miami. The promotional footage features a changing […]

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ForkLog 17 21.12.2023

Hashdex launches Bitcoin-ETF ad campaign after Bitwise

Awaiting SEC approval for a spot-based Bitcoin ETF, Hashdex published a promotional video for the future product.

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ForkLog 33 07.08.2023

Musk renames Twitter Blue subscription to X Premium

As part of X's sweeping rebrand (the social network formerly known as Twitter), Elon Musk renamed the Twitter Blue subscription service to X Premium.

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ForkLog 11 18.07.2023

FCA Sets Out New Requirements for Crypto Advertising

Advertisements that violate crypto-asset advertising rules face unlimited fines and up to two years in prison. This follows from the special section of the FCA's new guidance.

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ForkLog 16 04.07.2023

UK regulator sets start date for crypto-advertising regime

The UK’s Financial Conduct Authority (FCA) has warned participants in the crypto industry to comply with the advertising regime, which will take effect on 8 October 2023.

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