UK regulators publish seven-point checklist on crypto advertising
The FCA and ASA have published a seven-point checklist for crypto advertising, urging influencers to seek FCA approval, ensure ads are legal and truthful, and label them as sponsored content. They warn that promoting financial products illegally carries penalties and have partnered with former reality TV participant Sharon Gaffka to highlight crypto marketing risks. Earlier, the UK unveiled a three-year plan to counter economic crime; in February, the FCA warned that breaches of promo rules could carry prison time.