In a protest move, several testers uploaded OpenAI’s unreleased video generator Sora to the Hugging Face platform.
On November 26, an API for the application appeared on the site, allowing others to access the model and create videos. The authors of the accompanying letter accused OpenAI of exploiting unpaid labor.
“We are not against the use of artificial intelligence technology in art. […] What we disagree with is how the program for artists was launched and how the tool is being shaped ahead of a possible public release,” the letter stated.
A few hours later, the AI startup disabled early access for artists. Several users managed to test the tool and share their work on social media.
It’s really not that good ?? the prompt was “teenage male playing basketball on his driveway in Florida. Sunny afternoon” pic.twitter.com/rP1XZ5xXVH
— Analyst (@BallDominance) November 26, 2024
Earlier in 2024, OpenAI introduced Sora to a limited audience to gather feedback and improve the product. According to testers, they are “providing a $150 billion company with free advertising.”
Sam Altman’s firm commented on the incident, stating that the use of the AI solution is voluntary and does not require feedback, while artists testing the tool are obliged to refrain from disclosing confidential information.
Back in June, Toys “R” Us faced a wave of criticism after releasing an advertisement entirely created using the generative AI Sora.
Previously, director Paul Trillo used the tool to create the first AI music video for indie musician Washed Out.