Tether, the issuer of the USDT stablecoin, has acquired a minority stake in the Italian football club Juventus.
Make Juventus Great Again ? https://t.co/iSRQOEs2dq
— Paolo Ardoino ?? (@paoloardoino) February 14, 2025
“Make Juventus great again,” wrote the company’s executive Paolo Ardoino.
This move is part of Tether’s broader strategy to integrate digital assets “into everyday life,” according to a press release.
“We will explore opportunities for innovative collaborations and the potential to transform the global sports landscape,” wrote the head of Tether.
Among Juventus’ partners are:
- German sportswear manufacturer Adidas;
- insurance firm Allianz;
- European crypto investment platform zondacrypto.
At the end of 2019, the football club issued fan tokens in partnership with the blockchain platform Socios.com.
Back in 2024, Tether reported a record $13 billion in net profit.