Tether CEO Confirms US Market Entry Timeline

Tether to launch USAT stablecoin for US market in December 2025, says CEO.

Tether plans to launch a stablecoin, specifically designed for the US market in compliance with the GENIUS Act, called USAT in December 2025. This was revealed by the company’s CEO, Paolo Ardoino, in an interview with CoinDesk.

The key platform for promoting the asset will be Rumble. In December 2024, Tether invested $775 million in the Canadian video hosting and cloud storage system.

In the United States, the service has about 51 million monthly active visitors, who could potentially become USAT users, Ardoino noted.

“We are investing in two to three companies that will increase this number from 51 to 100 million,” he added.

The Tether CEO did not disclose specific targets for potential investments. He indicated that investments in social networks and content platforms are being considered, as the company positions the stablecoin as a token for the creator economy.

“For the US market, a more professional and digital approach to money is needed, capable of competing with PayPal and other similar systems,” Ardoino emphasized.

According to him, Tether’s advantage should be the existing user base of the firm’s products. For the company’s flagship coin — USDT — this figure has already exceeded 500 million people worldwide.

Beyond USDT

At the time of writing, the market capitalization of the largest dollar stablecoin reached $183.1 billion, while the second-ranked USDC from Circle stands at $76.3 billion. The two issuers dominate a segment worth over $300 billion.

Meanwhile, the supply of Tether’s gold-backed XAUT has more than tripled since the beginning of the year to $2.2 billion.

“We are seeing retail growth in Central and South America, as well as in Asia, where awareness of tokenized gold is beginning to rise,” he said. “Due to the excitement, market makers are also increasingly turning to the product, as they can sell it on secondary markets, obtaining a higher spread than on CME futures,” Ardoino explained.

Back in May, when announcing the US market entry, he stated that Tether would continue to focus on third-world countries, which form the main customer base for the company’s stablecoins.

The plan to launch a regulated coin for the United States was presented by the firm in September. The Tether USAT division will be led by Bo Hines, a former executive director of the Cryptocurrency Advisory Board under President Donald Trump. The stablecoin will use the RWA platform technology of the Hadron company.

According to Bloomberg, Tether expects to achieve a record profit of $15 billion by the end of the year. At the Plan B conference in Lugano, Ardoino noted that the company’s business profitability stands at 99%.

As reported by the agency, the company is in talks with investors to raise $20 billion, which could elevate its valuation to $500 billion.