Trump Media Ventures into Cryptocurrency Investments

The operator of the social platform Truth Social, Trump Media & Technology Group (TMTG), plans to invest $250 million in exchange-traded funds, Bitcoin, other cryptocurrencies, and industry-related stocks.

The board of directors has approved a strategy to expand into financial services, which includes the creation of the Truth.Fi division. Funds are allocated from the company’s cash reserves, which exceeded $700 million as of December 31, 2024.

Charles Schwab and Yorkville Advisors will act as partners and investment consultants for the initiative.

Truth.Fi products and services are expected to launch by the end of 2025 “as new agreements are concluded, funding levels are determined, and regulatory approvals are obtained.”

“Truth.Fi is a natural extension of Truth Social. We started with creating a social media platform for free speech, added a super-fast streaming service [Truth+], and now we’re moving into investment products and decentralized finance,” said TMTG CEO and Chairman Devin Nunes.

Meanwhile, Donald Trump has launched a line of signature watches. Several models in the Crypto President series are dedicated to the theme of digital assets.

Three days before the inauguration on January 20, the sitting U.S. president released the “official” meme coin TRUMP.

Additionally, the DeFi project World Liberty Financial, associated with Trump and his sons, is actively investing in digital assets. The platform has already been suspected of insider trading of MOVE tokens.

Back in previous reports, Trump’s coin raised concerns among ethics experts. The U.S. Congress has indicated a potential conflict of interest concerning all of the president’s crypto projects.