Walmart to Introduce Bitcoin Trading in Mobile App, Reports Say

Full rollout planned by end of 2025.

The world’s largest retail chain, Walmart, is set to integrate Bitcoin and Ethereum trading into its mobile application, OnePay, according to CNBC.

Cryptocurrency transactions will be added to the platform’s existing financial interface with the support of the startup Zerohash. A full rollout is planned for the end of 2025, with the company gradually launching the functionality in select U.S. states.

Users will be able to top up their accounts with cryptocurrency, which will be automatically converted into fiat currency for subsequent use in store purchases.

OnePay is a fintech company founded by Walmart and venture firm Ribbit Capital in 2021. According to sources, the firm aims to create a “super app”, with cryptocurrency integration being one of the first steps in this direction.

A number of major companies have already added cryptocurrencies to their services. A notable example is the payment giant PayPal, which integrated digital assets back in 2020 and even launched its own stablecoin, PYUSD, in 2023.

In mid-September this year, the firm also announced the release of a P2P platform. It will support Bitcoin, Ethereum, and PayPal’s “stablecoin.”

In October, it was revealed that Samsung will enable Galaxy smartphone owners to purchase cryptocurrency directly through an integrated wallet, thanks to a partnership with the exchange Coinbase.