{"id":10517,"date":"2024-02-07T17:44:56","date_gmt":"2024-02-07T15:44:56","guid":{"rendered":"https:\/\/forklog.com\/en\/bluesky-opens-to-the-public-inside-jack-dorseys-decentralized-social-network\/"},"modified":"2024-02-07T17:44:56","modified_gmt":"2024-02-07T15:44:56","slug":"bluesky-opens-to-the-public-inside-jack-dorseys-decentralized-social-network","status":"publish","type":"post","link":"https:\/\/forklog.com\/en\/bluesky-opens-to-the-public-inside-jack-dorseys-decentralized-social-network\/","title":{"rendered":"Bluesky Opens to the Public: Inside Jack Dorsey&#8217;s Decentralized Social Network"},"content":{"rendered":"<p>On February 6th, Bluesky, a decentralized alternative to the social network X, backed by Twitter co-founder and former CEO Jack Dorsey, opened to the public following a beta test involving over 3 million users.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">You can now sign up for Bluesky without an invite! ?<a href=\"https:\/\/t.co\/rUyMjYVEkt\">https:\/\/t.co\/rUyMjYVEkt<\/a> <a href=\"https:\/\/t.co\/PaT4Z6hJnu\">pic.twitter.com\/PaT4Z6hJnu<\/a><\/p>\n<p>\u2014 bluesky (@bluesky) <a href=\"https:\/\/twitter.com\/bluesky\/status\/1754911803887517942?ref_src=twsrc%5Etfw\">February 6, 2024<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWhen you enter Bluesky, it may seem familiar \u2014 user interaction should be simple. But inside, it is designed to put control [over the feed] back in your hands. Here, your online experience is not at the mercy of a single company. Whether it\u2019s the timeline or content filters, in Bluesky you can easily customize your personal social experience,\u201d states the project&#8217;s <a href=\"https:\/\/bsky.social\/about\/blog\/02-06-2024-join-bluesky\">blog<\/a>.<\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading\"><strong>An Alternative Approach<\/strong><\/h2>\n<p>The interface and functionality of the social network indeed resemble early Twitter. The platform&#8217;s logo is a white butterfly on a blue background.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-eu.googleusercontent.com\/txCR_neZ6dnFABAp0hCkoc8TEOzseaHdQqmRQGY5BNOI4vZLXh2ehaFh2B04CC3s4rKudFD7utUgwDod1uVURkcb6YtyrHrgv-G1dUDFntDdsbQDrd069_eZxP_Ik_Bhk5JGIDUVtf84_VK6trxm0pA\" alt=\"Bluesky opens to the public. More about Jack Dorsey's decentralized social network\"\/><figcaption class=\"wp-element-caption\">Jack Dorsey&#8217;s profile. Source: <a href=\"https:\/\/bsky.app\/profile\/jack.bsky.social\">Bluesky<\/a>.<\/figcaption><\/figure>\n<p>However, according to the developers, Bluesky&#8217;s algorithms and moderation mechanisms differ significantly from those of its competitors. The project is built on the decentralized AT Protocol, which is \u201cvirtually uncensorable and does not collect personal data.\u201d<\/p>\n<p>According to a Bluesky press release, February will see the introduction of an experimental feature called \u201cFederation,\u201d allowing users to connect to private servers within the platform&#8217;s ecosystem.<\/p>\n<p>The \u201cFederation\u201d architecture comprises three main components:<\/p>\n<ul class=\"wp-block-list\">\n<li>Personal Data Servers (PDS);<\/li>\n<li>Relay;<\/li>\n<li>App View \u2014 the content displayed to users.<\/li>\n<\/ul>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThe AT Protocol is designed on the principle of \u2018a big world with small fallback options\u2019 as the most open network. On the internet, individual computers upload content online, and then all this content is broadcast back to other computers. Similarly, with our protocol, we send messages to a much smaller number of large aggregators, which then pass them to PDS,\u201d the developers <a href=\"https:\/\/www.docs.bsky.app\/docs\/advanced-guides\/federation-architecture\">explained<\/a>.<\/p>\n<\/blockquote>\n<p>Personal Data Servers send the received information to the relay, which then filters content for specific users. Suitable posts are then displayed in the feed as the so-called App View.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-eu.googleusercontent.com\/bVDRNDj7hzUpKXdOxu5GVluW818CmvMjn0ndWUOiAvjLfedmfoliMtzFbwFkvQ6vVXTTCY5BbrKh7XRW0tJwcZRDZHb2OMkMicLdv7euPJQkbCjd96FWGXFdMAN3Gw6s46w-y50z0vHs1yBvtst-F44\" alt=\"Bluesky opens to the public. More about Jack Dorsey's decentralized social network\"\/><figcaption class=\"wp-element-caption\">The &#8220;Federation&#8221; mechanism. Source: Bluesky.<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\"><strong>User Experience<\/strong><\/h2>\n<p>Upon registering on the social network, users are immediately prompted to select several areas of interest in the form of tags. Based on this, the algorithm suggests suitable accounts to follow.<\/p>\n<p>Additionally, Bluesky features a system of feed channels that relay content on specific topics.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-eu.googleusercontent.com\/dR7oU3RVq1HYNfwo0tLfxZYMpHs3mJ8NuAnPZtxCgyEOQH_aiG5bO5hLTaRqx_R8BveKgN7FMDsixpWwVC23fClIqobx-rV4bWaRrxTqoZFq1zZKNEkPRy09nQ8Tz-5IeH9c4kSZdjCOxN6mCgHi29w\" alt=\"Bluesky opens to the public. More about Jack Dorsey's decentralized social network\"\/><figcaption class=\"wp-element-caption\">Feeds tab. Source: Bluesky.<\/figcaption><\/figure>\n<p>The social network&#8217;s personalized moderation mechanism, where algorithms and users themselves tag specific content, allows for its display to be customized in the feed.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-eu.googleusercontent.com\/mVeVCbJDk58MRRH5NDRNA5NQBj6eYJ2XLjnZiYhxNvXt-bsdBMq95iojv_4joVDvKaxPg71TGzRyHNCA0hC4AizuHjAEzzoRnVqa-4zrLETSut3JJbNgJ1xjJO5yaS0aX9T-l33f5GabpTcbUHhgoK8\" alt=\"Bluesky opens to the public. More about Jack Dorsey's decentralized social network\"\/><figcaption class=\"wp-element-caption\">Filter system. Source: <a href=\"https:\/\/bsky.app\/moderation\">Bluesky<\/a>.<\/figcaption><\/figure>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIn the coming weeks, we will introduce tagging services that will allow users to add more filters to existing settings. This will enable other organizations and individuals to launch their own moderation services to account for additional industry information or specific cultural norms,\u201d emphasized Bluesky developers.<\/p>\n<\/blockquote>\n<p>Jack Dorsey first <a href=\"https:\/\/twitter.com\/jack\/status\/1204766078468911106?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1204766078468911106%7Ctwgr%5E%7Ctwcon%5Es1_&#038;ref_url=https%3A%2F%2Fforklog.com%2Fdzhek-dorsi-voshel-v-sovet-direktorov-bluesky-pbllc%2F\">announced<\/a> the project for a decentralized social media platform in 2019. In February 2022, the organization Bluesky PBLLC was established.<\/p>\n<p>In April, following Twitter&#8217;s decision to sell the social network to billionaire Elon Musk, Bluesky reiterated its independence.<\/p>\n<p>Later, Dorsey&#8217;s project raised $8 million in a seed funding round led by Neo.<\/p>\n<p>From January 25 to February 3, 2024, the number of active users on the Web3 platform Farcaster increased ninefold \u2014 from 2,700 to 25,000. The number of content creators on social applications based on the protocol rose from 2,400 to 19,100.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On February 6th, Bluesky, a decentralized alternative to the social network X, backed by Twitter co-founder and former CEO Jack Dorsey, opened to the public following a beta test involving over 3 million users. You can now sign up for Bluesky without an invite! ?https:\/\/t.co\/rUyMjYVEkt pic.twitter.com\/PaT4Z6hJnu \u2014 bluesky (@bluesky) February 6, 2024 \u201cWhen you enter [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"select":"","news_style_id":"","cryptorium_level":"","_short_excerpt_text":"","creation_source":"","_metatest_mainpost_news_update":false,"footnotes":""},"categories":[3],"tags":[1370,1330,1150,465],"class_list":["post-10517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-analysis","tag-bluesky","tag-jack-dorsey","tag-news-plus","tag-social-media"],"aioseo_notices":[],"amp_enabled":true,"views":"17","promo_type":"","layout_type":"","short_excerpt":"","is_update":"","_links":{"self":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/10517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/comments?post=10517"}],"version-history":[{"count":0,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/10517\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media\/10516"}],"wp:attachment":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media?parent=10517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/categories?post=10517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/tags?post=10517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}