{"id":12075,"date":"2024-03-28T13:19:44","date_gmt":"2024-03-28T11:19:44","guid":{"rendered":"https:\/\/forklog.com\/en\/adobe-and-microsoft-announce-cross-platform-ai-integration\/"},"modified":"2024-03-28T13:19:44","modified_gmt":"2024-03-28T11:19:44","slug":"adobe-and-microsoft-announce-cross-platform-ai-integration","status":"publish","type":"post","link":"https:\/\/forklog.com\/en\/adobe-and-microsoft-announce-cross-platform-ai-integration\/","title":{"rendered":"Adobe and Microsoft Announce Cross-Platform AI Integration"},"content":{"rendered":"<p>At the Adobe Summit conference, Microsoft and Adobe <a href=\"https:\/\/news.adobe.com\/news\/news-details\/2024\/Adobe-Summit-2024-Adobe-Unveils-the-Future-of-Customer-Experience-Management-CXM-in-the-Age-of-Generative-AI\/default.aspx\">announced<\/a> plans to integrate their products into the AI tool Copilot.<\/p>\n<p><!--more--><\/p>\n<p>The new features will assist marketers in collaborating on content creation and managing advertising campaigns in applications like Microsoft Outlook, Teams, and Word.<\/p>\n<p>There will be an option to transfer current data and workflows from <span data-descr=\"a suite of integrated online marketing and web analytics products\" class=\"old_tooltip\">Adobe Experience<\/span> Cloud and <span data-descr=\"a suite of enterprise accounting and sales software products\" class=\"old_tooltip\">Dynamics 365<\/span> into Microsoft&#8217;s AI model. <\/p>\n<p>This will enable employees to manage daily processes more efficiently and improve interactions between internal and external teams.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\n<cite>\u201cMarketers spend most of their time working with Adobe and Microsoft applications. This partnership offers a unique proposition that simplifies daily planning and collaboration tasks,\u201d said Amit Ahuja, Senior Vice President of Adobe&#8217;s Digital Experience division.<\/cite><\/p><\/blockquote>\n<p>The data obtained will also be available for creating <a href=\"https:\/\/ru.wikipedia.org\/wiki\/%D0%91%D1%80%D0%B8%D1%84#:~:text=brief%20%C2%AB%D0%B8%D0%BD%D1%81%D1%82%D1%80%D1%83%D0%BA%D1%86%D0%B8%D1%8F%2C%20%D1%81%D0%B2%D0%BE%D0%B4%D0%BA%D0%B0%C2%BB),%D0%B8%D0%BB%D0%B8%20%D0%BA%D0%B0%D0%BA%D0%BE%D0%B3%D0%BE%2D%D0%BB%D0%B8%D0%B1%D0%BE%20%D0%B8%D0%BD%D0%BE%D0%B3%D0%BE%20%D0%BF%D1%80%D0%BE%D0%B5%D0%BA%D1%82%D0%B0.\">briefs<\/a>, presentations, and reports. Additionally, marketers will be able to generate images using Adobe Firefly&#8217;s AI model.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\n<cite>\u201cOur shared goal is to enable employees to focus on creating advertising campaigns and enhancing customer service quality,\u201d said Jared Spataro, Vice President of AI at Microsoft.<\/cite><\/p><\/blockquote>\n<p>The new features allow for tracking the current status of projects, understanding the effectiveness of marketing strategies, planning next steps, and identifying target audiences and key metrics.<\/p>\n<p>Previously, Adobe <a href=\"https:\/\/forklog.com\/en\/news\/adobe-unveils-ai-assistant-for-pdf-management\">launched<\/a> an AI assistant in its Reader and Acrobat applications, capable of summarizing and answering questions about PDF content.<\/p>\n<p>In March 2023, Microsoft integrated Copilot into Microsoft 365 applications.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the Adobe Summit conference, Microsoft and Adobe announced plans to integrate their products into the AI tool Copilot.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"select":"","news_style_id":"","cryptorium_level":"","_short_excerpt_text":"","creation_source":"","_metatest_mainpost_news_update":false,"footnotes":""},"categories":[3],"tags":[1399,438,15],"class_list":["post-12075","post","type-post","status-publish","format-standard","hentry","category-news-and-analysis","tag-adobe","tag-artificial-intelligence","tag-microsoft"],"aioseo_notices":[],"amp_enabled":true,"views":"22","promo_type":"","layout_type":"","short_excerpt":"","is_update":"","_links":{"self":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/12075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/comments?post=12075"}],"version-history":[{"count":0,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/12075\/revisions"}],"wp:attachment":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media?parent=12075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/categories?post=12075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/tags?post=12075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}