{"id":12884,"date":"2024-04-24T14:33:36","date_gmt":"2024-04-24T11:33:36","guid":{"rendered":"https:\/\/forklog.com\/en\/coinbase-challenges-traditional-finance-with-15-million-crypto-ad-campaign\/"},"modified":"2024-04-24T14:33:36","modified_gmt":"2024-04-24T11:33:36","slug":"coinbase-challenges-traditional-finance-with-15-million-crypto-ad-campaign","status":"publish","type":"post","link":"https:\/\/forklog.com\/en\/coinbase-challenges-traditional-finance-with-15-million-crypto-ad-campaign\/","title":{"rendered":"Coinbase Challenges Traditional Finance with $15 Million Crypto Ad Campaign"},"content":{"rendered":"<p>Coinbase is launching a $15 million television campaign to promote the advantages of cryptocurrency payments, according to <a href=\"https:\/\/www.foxbusiness.com\/money\/coinbase-dunks-traditional-payment-methods-15m-nba-ad-spend\">Fox Business<\/a>.<\/p>\n<p>The company plans to air three commercials across four networks during the <span data-descr=\"National Basketball Association of the USA\" class=\"old_tooltip\">NBA<\/span> playoffs.<\/p>\n<p>The campaign aims to highlight the complexity and cost of traditional financial (TradFi) payment methods compared to cryptocurrencies, which allow for near-instant transactions by eliminating intermediaries like banks and service providers, among other benefits.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe are under the illusion that when we use credit cards or Venmo, everything happens instantly. In reality, they are just part of a very complex wiring system disguised by a digital interface,\u201d said Coinbase&#8217;s Chief Policy Officer Faryar Shirzad.<\/p>\n<\/blockquote>\n<p>The company announced the promotional campaign back in mid-April. Coinbase has uploaded the commercials to YouTube.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">Food for thought:<br \/>What if money was designed to get you more over time, not less?<a href=\"https:\/\/twitter.com\/hashtag\/Bitcoin?src=hash&#038;ref_src=twsrc%5Etfw\">#Bitcoin<\/a> <a href=\"https:\/\/t.co\/z8eHF8JltQ\">pic.twitter.com\/z8eHF8JltQ<\/a><\/p>\n<p>\u2014 Coinbase ?\ufe0f (@coinbase) <a href=\"https:\/\/twitter.com\/coinbase\/status\/1779902729860591745?ref_src=twsrc%5Etfw\">April 15, 2024<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>The first video depicts the process of ordering, making, and delivering a pizza as if it were akin to the movement of funds in TradFi. At each stage, various services take their cut.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThis isn\u2019t about pizza, it\u2019s about money. This happens every time you spend or transfer it. We offer a better system: no middlemen, no fees. That\u2019s how cryptocurrency works,\u201d says the courier at the end.<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"This Commercial Isn\u2019t About Pizza | Crypto Moves Money Forward\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/NON0euNOj3k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>The second commercial highlights the rising value of digital gold, comparing how much pizza could be bought with 1 BTC in 2021 and 2024. The video also notes that the supply of new coins is constantly decreasing due to halvings.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Bitcoin Moves Money Forward | Bitcoin Halving\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Xdd64ifS_Ks?start=4&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Fox Business did not describe the plot of the third television commercial. However, a similar video on Coinbase\u2019s channel features a penny expressing its sense of uselessness. It gets lost, forgotten as change, accidentally thrown away, or used improperly.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cPlease digitize me so I can feel relevant,\u201d says the animated coin.<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Money Is Happier When It's Digital\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jrgXfIczDxg?start=57&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>The screen concludes with the message: \u201cmoney is happier when it\u2019s digital.\u201d<\/p>\n<p>Back in February 2022, crypto companies showcased a record number of ads during the Super Bowl. Coinbase spent $14 million on a 60-second commercial featuring a QR code.<\/p>\n<p>This year, no major industry player <a href=\"https:\/\/forklog.com\/en\/news\/cryptocurrency-firms-skip-super-bowl-advertising\">submitted an application<\/a> for video promotion during the largest sporting event in the United States.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coinbase is launching a $15 million television campaign to promote the advantages of cryptocurrency payments, according to Fox Business. The company plans to air three commercials across four networks during the NBA playoffs. The campaign aims to highlight the complexity and cost of traditional financial (TradFi) payment methods compared to cryptocurrencies, which allow for near-instant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"select":"","news_style_id":"","cryptorium_level":"","_short_excerpt_text":"","creation_source":"","_metatest_mainpost_news_update":false,"footnotes":""},"categories":[3],"tags":[516,138],"class_list":["post-12884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-analysis","tag-advertising","tag-coinbase"],"aioseo_notices":[],"amp_enabled":true,"views":"27","promo_type":"","layout_type":"","short_excerpt":"","is_update":"","_links":{"self":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/12884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/comments?post=12884"}],"version-history":[{"count":0,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/12884\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media\/12883"}],"wp:attachment":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media?parent=12884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/categories?post=12884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/tags?post=12884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}