{"id":16338,"date":"2024-08-23T10:47:04","date_gmt":"2024-08-23T07:47:04","guid":{"rendered":"https:\/\/forklog.com\/en\/perplexity-to-introduce-advertising-in-ai-powered-search-engine\/"},"modified":"2024-08-23T10:47:04","modified_gmt":"2024-08-23T07:47:04","slug":"perplexity-to-introduce-advertising-in-ai-powered-search-engine","status":"publish","type":"post","link":"https:\/\/forklog.com\/en\/perplexity-to-introduce-advertising-in-ai-powered-search-engine\/","title":{"rendered":"Perplexity to Introduce Advertising in AI-Powered Search Engine"},"content":{"rendered":"<p>AI startup Perplexity plans to integrate advertising into its search system in the fourth quarter, according to a presentation obtained by <a href=\"https:\/\/www.cnbc.com\/2024\/08\/22\/perplexity-ai-plans-to-start-running-search-ads-in-fourth-quarter.html\">CNBC<\/a>. <\/p>\n<p>The document, accessed by the media, reports 2 million downloads of the company&#8217;s app and over 230 million search queries per month. Eighty percent of users hold a bachelor&#8217;s degree, and 30% are in executive positions. <\/p>\n<p>Initially, the advertising will cover technology, healthcare, pharmaceuticals, art, entertainment, finance, food, and beverages. Advertisers will be able to pay more than $50 per 1000 impressions for products related to search queries, the channel notes. <\/p>\n<p>Previously, Perplexity was embroiled in a scandal over plagiarism accusations. In June, Forbes <a href=\"https:\/\/www.forbes.com\/sites\/randalllane\/2024\/06\/11\/why-perplexitys-cynical-theft-represents-everything-that-could-go-wrong-with-ai\/\">reported<\/a> finding portions of its article in Perplexity&#8217;s content without source attribution. Later, Wired <a href=\"https:\/\/www.wired.com\/story\/perplexity-plagiarized-our-story-about-how-perplexity-is-a-bullshit-machine\/\">complained<\/a> of a similar issue. <\/p>\n<p>The AI startup informed CNBC that it has since made changes to how cited sources are displayed following the accusations. <\/p>\n<p>In April, it <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2024-04-23\/ai-search-startup-perplexity-valued-at-1-billion-in-funding-round\">raised<\/a> approximately $63 million, valuing the company at over $1 billion. <\/p>\n<p>In June, it was revealed that Apple held talks with Perplexity to integrate AI models in addition to the company&#8217;s internal systems. <\/p>\n<p>In July, OpenAI announced its own search engine, SearchGPT.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI startup Perplexity plans to integrate advertising into its search system in the fourth quarter, according to a presentation obtained by CNBC. The document, accessed by the media, reports 2 million downloads of the company&#8217;s app and over 230 million search queries per month. Eighty percent of users hold a bachelor&#8217;s degree, and 30% are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"select":"","news_style_id":"","cryptorium_level":"","_short_excerpt_text":"","creation_source":"","_metatest_mainpost_news_update":false,"footnotes":""},"categories":[3],"tags":[516,438],"class_list":["post-16338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-analysis","tag-advertising","tag-artificial-intelligence"],"aioseo_notices":[],"amp_enabled":true,"views":"20","promo_type":"","layout_type":"","short_excerpt":"","is_update":"","_links":{"self":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/16338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/comments?post=16338"}],"version-history":[{"count":0,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/16338\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media\/16337"}],"wp:attachment":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media?parent=16338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/categories?post=16338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/tags?post=16338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}