{"id":21389,"date":"2025-02-21T14:16:38","date_gmt":"2025-02-21T12:16:38","guid":{"rendered":"https:\/\/forklog.com\/en\/kanye-west-to-launch-yzy-token-for-yeezy-brand\/"},"modified":"2025-02-21T14:16:38","modified_gmt":"2025-02-21T12:16:38","slug":"kanye-west-to-launch-yzy-token-for-yeezy-brand","status":"publish","type":"post","link":"https:\/\/forklog.com\/en\/kanye-west-to-launch-yzy-token-for-yeezy-brand\/","title":{"rendered":"Kanye West to Launch YZY Token for Yeezy Brand"},"content":{"rendered":"<p>American rapper Kanye West (Ye) is set to launch the YZY token for his Yeezy clothing brand. The coin will serve as a payment method in the company&#8217;s online store, reports <a href=\"https:\/\/www.coindesk.com\/tech\/2025\/02\/21\/kanye-west-self-proclaimed-nazi-who-said-coins-prey-on-fans-plans-yzy-token\" title=\"\">CoinDesk<\/a>, citing sources.<\/p>\n<p>It is expected that 70% of the tokens will remain with Ye, 10% will be allocated for liquidity provision, and 20% for investors.<\/p>\n<p>The launch of YZY was initially planned for February 20 but was postponed to February 21, according to a team member who wished to remain anonymous. CoinDesk sources also confirmed that the project is inspired by the meme coin <a href=\"https:\/\/forklog.com\/en\/news\/what-to-know-about-donald-trumps-memecoin-surge-supply-and-industry-impact\">TRUMP<\/a>, launched by U.S. President Donald Trump.<\/p>\n<p>The token is reported to help West bypass platforms like Shopify, which severed contracts with the rapper due to his controversial statements.<\/p>\n<p>Crypto-assets associated with politicians and celebrities often experience a brief price surge before losing much of their value, leaving users with losses. The centralized distribution of YZY increases the risk of sudden price drops.<\/p>\n<p>According to sources, West&#8217;s 70% share is structured with a multi-stage vesting schedule\u2014some coins are locked for up to 12 months. Critics argue that such insider distributions favor founders over retail investors.<\/p>\n<p>It is also reported that the YZY launch was postponed several times to distance itself from the scandal involving the meme coin LIBRA, indirectly linked to Argentine President Javier Milei.<\/p>\n<p>LIBRA was launched on February 14 on the Solana blockchain. Lookonchain reported that some users recorded significant losses from investing in the token twice. Nansen reported LIBRA traders&#8217; losses amounting to $251 million.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>American rapper Kanye West (Ye) is set to launch the YZY token for his Yeezy clothing brand. The coin will serve as a payment method in the company&#8217;s online store, reports CoinDesk, citing sources. It is expected that 70% of the tokens will remain with Ye, 10% will be allocated for liquidity provision, and 20% [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"select":"","news_style_id":"","cryptorium_level":"","_short_excerpt_text":"","creation_source":"","_metatest_mainpost_news_update":false,"footnotes":""},"categories":[3],"tags":[1415,1161],"class_list":["post-21389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-analysis","tag-celebrities","tag-memes"],"aioseo_notices":[],"amp_enabled":true,"views":"81","promo_type":"","layout_type":"","short_excerpt":"","is_update":"","_links":{"self":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/21389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/comments?post=21389"}],"version-history":[{"count":0,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/21389\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media\/21388"}],"wp:attachment":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media?parent=21389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/categories?post=21389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/tags?post=21389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}