{"id":21889,"date":"2025-03-10T15:00:00","date_gmt":"2025-03-10T13:00:00","guid":{"rendered":"https:\/\/forklog.com\/en\/ai-content-and-its-agent\/"},"modified":"2025-03-10T15:00:00","modified_gmt":"2025-03-10T13:00:00","slug":"ai-content-and-its-agent","status":"publish","type":"post","link":"https:\/\/forklog.com\/en\/ai-content-and-its-agent\/","title":{"rendered":"AI content and its agent"},"content":{"rendered":"

By the day, more users are becoming<\/a> customers of ChatGPT. Though the chatbot\u2019s reliability sometimes leaves something to be desired, convenience and speed win out.<\/p>\n

To improve the quality of generated content, AI firms draw on the fruits of human creativity\u2014mostly without paying for it. The blockchain team at Story Protocol<\/a> has devised a way to compensate people who have not always knowingly contributed to training large language models (LLMs).<\/p>\n

This ForkLog piece explores creative content, its value and the new resource-allocation economy for the AI era proposed by the protocol\u2019s creators.<\/p>\n

AI: a medieval church<\/h2>\n

In the Middle Ages, scholars and artists did not associate their works with an act of creation. Church influence reduced their role to conduits of divine knowledge expressed as best they could. On rare occasions monarchs personally granted authors of literary works \u201cprivileges\u201d\u2014the earliest form of copyright.<\/p>\n

In 1710 Britain\u2019s Parliament passed the Statute of Anne. It sought to counter an publishers\u2019 monopoly and protect authors of books, maps and drawings, offering them 14 years of rights with a possible extension. It was the world\u2019s first law governing intellectual property.<\/p>\n

In 1886 the first international copyright agreement, the Berne Convention, was signed. The treaty has been revised many times; the United States, for instance, joined only in 1988.<\/p>\n

Lawmakers around the world expanded protection to ever more forms of intellectual value: music, film, advertising, brands.<\/p>\n

The first court case to mention the then-new technology\u2014the internet\u2014came in 1993, when Playboy sued an individual for posting scanned magazine pages on a personal website.<\/p>\n

By 1998 international instruments set limits on using computers to copy and reproduce protected works. In many countries, rights extend to 70 years after the author\u2019s death.<\/p>\n

Today, formalised intellectual property prevents the state or church from owning a creation; at worst it enters the public domain. But things changed with a new actor on the world stage\u2014artificial intelligence.<\/p>\n

Large language models do not need permission to use user content. Fueled by such material, chatbots like ChatGPT are in constant training.<\/p>\n

However, according to<\/a> leading entrepreneurs in the field, the stock of data is near exhaustion, and training on \u201csynthetics\u201d sharply degrades quality. The mutual dependence of content makers and giants such as OpenAI has become plain.<\/p>\n

Blockchain lets everyone get paid<\/h2>\n

In April 2023 the social platform Reddit said it would start charging for access to its API<\/span> by firms scraping data to train LLMs. In 2024 the platform signed<\/a> a $60m contract with Google and announced<\/a> a partnership with OpenAI to integrate with ChatGPT and other products.<\/p>\n

Such corporate moves signalled new approaches in the AI economy. It was not OpenAI\u2019s first such deal: it had earlier reached agreement with the Associated Press, and in December 2023 German media giant Axel Springer granted<\/a> access to its material.<\/p>\n

With that trajectory in mind, the founders of Story Protocol set out to answer two questions: how to motivate creators of original work, and how to make the AI firms that depend on them pay for it? The potential IP market is vast, which the project\u2019s analysts peg at about $61trn.<\/p>\n

\"AI
Size of the intellectual-property market. Source: Story Protocol.<\/figcaption><\/figure>\n

Story Protocol co-founder Jason Zhao told Cointelegraph<\/a> one reason for building the project. Citing a viral AI-generated video about Harry Potter and the fashion house Balenciaga, he underlined the task blockchain is meant to solve: distributing value fairly.<\/p>\n

\n

\u201cJ.K. Rowling does not win, the person who made the video, as well as the community, does not win either; you end up with a situation in which everyone loses,\u201d<\/em> Zhao noted.<\/p>\n<\/blockquote>\n

\n
\n