{"id":50071,"date":"2021-09-24T09:16:47","date_gmt":"2021-09-24T06:16:47","guid":{"rendered":"https:\/\/forklog.com\/en\/?p=50071"},"modified":"2025-09-02T16:00:47","modified_gmt":"2025-09-02T13:00:47","slug":"ftx-becomes-sponsor-of-mercedes-amg-petronas-formula-one-team","status":"publish","type":"post","link":"https:\/\/forklog.com\/en\/ftx-becomes-sponsor-of-mercedes-amg-petronas-formula-one-team\/","title":{"rendered":"FTX becomes sponsor of Mercedes-AMG Petronas Formula One Team"},"content":{"rendered":"<p>The cryptocurrency derivatives exchange FTX announced a sponsorship agreement with <a href=\\\"https:\/\/ru.wikipedia.org\/wiki\/%D0%A4%D0%BE%D1%80%D0%BC%D1%83%D0%BB%D0%B0-1\\\">team<\/a> Mercedes-AMG Petronas Formula One Team.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">The official crypto exchange partner of <a href=\"https:\/\/twitter.com\/MercedesAMGF1?ref_src=twsrc%5Etfw\">@MercedesAMGF1<\/a> \ud83d\udc4a<\/p>\n<p>\u2014 Branding on cars and team drivers. <br \/>\u2014 Future strategic initiatives around NFTs and FTX Pay. <br \/>\u2014 CSR initiatives and philanthropy. <\/p>\n<p>\ud83c\udfce\ufe0f\ud83c\udfce\ufe0f\ud83c\udfce\ufe0f <a href=\"https:\/\/t.co\/56x3XpCqLs\">pic.twitter.com\/56x3XpCqLs<\/a><\/p>\n<p>\u2014 FTX \u2014 Built By Traders, For Traders (@FTX_Official) <a href=\"https:\/\/twitter.com\/FTX_Official\/status\/1441040448445898752?ref_src=twsrc%5Etfw\">September 23, 2021<\/a><\/p><\/blockquote>\n<p> <script async=\\\"\\\" src=\\\"https:\/\/platform.twitter.com\/widgets.js\\\" charset=\\\"utf-8\\\"><\/script><\/p>\n<p>The agreement takes effect from the Russian Grand Prix, which starts on September 26. It is planned for several seasons (the exact number is not specified).<\/p>\n<p>The Mercedes-AMG Petronas team will display a prominent FTX logo on the cars, including on the trucks in the Truck Racing series, and on the drivers&#8217; gear.<\/p>\n<p>The exchange&#8217;s branding will also appear on all partner monitors located in hotels and hospitality spaces along the track.<\/p>\n<p>FTX and Mercedes F1 intend to collaborate on initiatives such as the integration of FTX Pay, <a href=\"https:\/\/forklog.com\/en\/news\/what-are-nfts\">NFT<\/a> collections and <span data-descr=\\\"environmental, social and governance\\\" class=\\\"old_tooltip\\\">ESG<\/span>.<\/p>\n<p>The deal envisions marketing campaigns with drivers Lewis Hamilton and Valtteri Bottas to broaden the exchange&#8217;s brand reach among their fans.<\/p>\n<p>In June, Formula 1 <a href=\"https:\/\/forklog.com\/en\/news\/crypto-com-signs-five-year-sponsorship-deal-with-formula-one\">entered into<\/a> a five-year sponsorship deal with the payments platform Crypto.com.<\/p>\n<p>Earlier, Crypto.com <a href=\\\"https:\/\/blog.crypto.com\/crypto-com-partners-with-aston-martin-cognizant-formula-one-team\/\\\">became a partner<\/a> of the Aston Martin Cognizant Formula One Team.<\/p>\n<p>In March, FTX <a href=\"https:\/\/forklog.com\/en\/news\/ftx-to-secure-naming-rights-for-the-miami-heat-arena\">obtained the rights<\/a> to name the Miami Heat NBA arena.<\/p>\n<p>In June, the cryptocurrency derivatives exchange reached an agreement with the esports team TSM on its <a href=\"https:\/\/forklog.com\/en\/news\/ftx-to-launch-perpetual-contracts-on-mvis-products\">rebranding worth $210 million<\/a>. In 2009, TSM began as a League of Legends website and a resource with game guides.<\/p>\n<p>In August, FTX announced plans to create a <a href=\"https:\/\/forklog.com\/en\/news\/ftx-to-launch-nft-marketplace-focused-on-sports-and-entertainment\">NFT marketplace focused on sports and entertainment<\/a>.<\/p>\n<p>Follow ForkLog news on <a href=\\\"https:\/\/www.facebook.com\/forklog\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener\\\">Facebook<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The cryptocurrency derivatives exchange FTX announced a sponsorship deal with the Mercedes-AMG Petronas Formula One Team.<\/p>\n","protected":false},"author":1,"featured_media":50072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"select":"1","news_style_id":"1","cryptorium_level":"","_short_excerpt_text":"","creation_source":"","_metatest_mainpost_news_update":false,"footnotes":""},"categories":[3],"tags":[1236,1213,828],"class_list":["post-50071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-analysis","tag-ftx","tag-nft","tag-sports"],"aioseo_notices":[],"amp_enabled":true,"views":"37","promo_type":"1","layout_type":"1","short_excerpt":"","is_update":"","_links":{"self":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/50071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/comments?post=50071"}],"version-history":[{"count":1,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/50071\/revisions"}],"predecessor-version":[{"id":50073,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/50071\/revisions\/50073"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media\/50072"}],"wp:attachment":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media?parent=50071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/categories?post=50071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/tags?post=50071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}