{"id":53532,"date":"2021-11-25T12:46:44","date_gmt":"2021-11-25T10:46:44","guid":{"rendered":"https:\/\/forklog.com\/en\/?p=53532"},"modified":"2025-09-03T15:35:01","modified_gmt":"2025-09-03T12:35:01","slug":"adidas-forms-partnership-with-cryptocurrency-exchange-coinbase","status":"publish","type":"post","link":"https:\/\/forklog.com\/en\/adidas-forms-partnership-with-cryptocurrency-exchange-coinbase\/","title":{"rendered":"Adidas forms partnership with cryptocurrency exchange Coinbase"},"content":{"rendered":"<p>Adidas has announced a collaboration with the American cryptocurrency exchange Coinbase.<\/p>\n<figure class=\\\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\\\">\n<div class=\\\"wp-block-embed__wrapper\\\">\n<blockquote class=\\\"twitter-tweet\\\" data-width=\\\"500\\\" data-dnt=\\\"true\\\">\n<p lang=\\\"en\\\" dir=\\\"ltr\\\">We\u2019ve partnered with <a href=\\\"https:\/\/twitter.com\/coinbase?ref_src=twsrc%5Etfw\\\">@coinbase<\/a>. <br \/>Probably nothing.<\/p>\n<p>\u2014 adidas Originals (@adidasoriginals) <a href=\\\"https:\/\/twitter.com\/adidasoriginals\/status\/1463571957249630223?ref_src=twsrc%5Etfw\\\">November 24, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\\\"https:\/\/platform.twitter.com\/widgets.js\\\" charset=\\\"utf-8\\\"><\/script>\n<\/div>\n<\/figure>\n<p>Details of the deal are not yet known, but media outlets suggested that it could involve either a joint <span data-descr=\\\"non-fungible token\\\" class=\\\"old_tooltip\\\">NFT<\/span> collection or the integration of cryptocurrency payments into the Adidas ecosystem. <\/p>\n<p>Earlier, Adidas hinted at the possibility of building a metaverse on The Sandbox\u2019s <span data-descr=\\\"game finance\\\" class=\\\"old_tooltip\\\">GameFi<\/span> platform.<\/p>\n<figure class=\\\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\\\">\n<div class=\\\"wp-block-embed__wrapper\\\">\n<blockquote class=\\\"twitter-tweet\\\" data-width=\\\"500\\\" data-dnt=\\\"true\\\">\n<p lang=\\\"en\\\" dir=\\\"ltr\\\">adiVerse anyone? \ud83e\udd14<\/p>\n<p>What should we build, together in <a href=\\\"https:\/\/twitter.com\/TheSandboxGame?ref_src=twsrc%5Etfw\\\">@TheSandboxGame<\/a>? \u2b07\ufe0f <a href=\\\"https:\/\/t.co\/VbAdIi9cxN\\\">https:\/\/t.co\/VbAdIi9cxN<\/a><\/p>\n<p>\u2014 adidas Originals (@adidasoriginals) <a href=\\\"https:\/\/twitter.com\/adidasoriginals\/status\/1462873002350202882?ref_src=twsrc%5Etfw\\\">November 22, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\\\"https:\/\/platform.twitter.com\/widgets.js\\\" charset=\\\"utf-8\\\"><\/script>\n<\/div>\n<\/figure>\n<p>Judging by the tweet, the sporting goods company appears to have acquired land from the project.<\/p>\n<blockquote class=\\\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\\\">\n<p>\u201cadiVerse anyone? What should we build together in @TheSandboxGame?,\u201d Adidas Originals asked its followers.<\/p>\n<\/blockquote>\n<p>Likely, it refers to creating the \u201cmetaverse of clothing\u201d \u2013 a segment that has thus far been mainly pursued by luxury fashion brands.<\/p>\n<p>The new partnerships mark Adidas\u2019s first forays into the crypto market.<\/p>\n<p>Against this backdrop, the native token SAND rose 14.4% over the past 24 hours, according to CoinGecko. As of writing, the token traded at about $8.13.<\/p>\n<p>Earlier, the blockchain gaming platform announced <a href=\"https:\/\/forklog.com\/en\/news\/the-sandbox-to-launch-alpha-version-of-its-metaverse\">partial launch of its metaverse<\/a> for a limited number of users on 29 November 2021.<\/p>\n<p>In early November, the project <a href=\"https:\/\/forklog.com\/en\/news\/nft-project-the-sandbox-raises-93-million-to-build-a-metaverse\">raised $93 million<\/a> in a funding round led by Vision Fund 2 from SoftBank.<\/p>\n<p>Follow ForkLog&#8217;s Bitcoin news on our <a href=\\\"https:\/\/telegram.me\/forklog\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener\\\">Telegram<\/a> \u2014 crypto news, prices and analytics.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adidas has announced a collaboration with the American cryptocurrency exchange Coinbase.<\/p>\n","protected":false},"author":1,"featured_media":53533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"select":"1","news_style_id":"1","cryptorium_level":"","_short_excerpt_text":"","creation_source":"","_metatest_mainpost_news_update":false,"footnotes":""},"categories":[3],"tags":[1497,138,1353,2060],"class_list":["post-53532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-analysis","tag-adidas","tag-coinbase","tag-metaverses","tag-the-sandbox"],"aioseo_notices":[],"amp_enabled":true,"views":"21","promo_type":"1","layout_type":"1","short_excerpt":"","is_update":"","_links":{"self":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/53532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/comments?post=53532"}],"version-history":[{"count":1,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/53532\/revisions"}],"predecessor-version":[{"id":53534,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/53532\/revisions\/53534"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media\/53533"}],"wp:attachment":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media?parent=53532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/categories?post=53532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/tags?post=53532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}