{"id":54628,"date":"2021-12-14T11:44:46","date_gmt":"2021-12-14T09:44:46","guid":{"rendered":"https:\/\/forklog.com\/en\/?p=54628"},"modified":"2025-09-03T21:22:54","modified_gmt":"2025-09-03T18:22:54","slug":"nike-acquires-nft-studio-rtfkt","status":"publish","type":"post","link":"https:\/\/forklog.com\/en\/nike-acquires-nft-studio-rtfkt\/","title":{"rendered":"Nike acquires NFT studio RTFKT"},"content":{"rendered":"<p>Nike has acquired the <span data-descr=\"non-fungible tokens\" class=\"old_tooltip\">NFT<\/span> studio RTFKT, which specialises in creating collectibles for metaverses.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Welcome to the family <a href=\"https:\/\/twitter.com\/RTFKTstudios?ref_src=twsrc%5Etfw\">@RTFKTstudios<\/a> <\/p>\n<p>Learn more: <a href=\"https:\/\/t.co\/IerLQ6CG6o\">https:\/\/t.co\/IerLQ6CG6o<\/a> <a href=\"https:\/\/t.co\/I0qmSWWxi0\">pic.twitter.com\/I0qmSWWxi0<\/a><\/p>\n<p>\u2014 Nike (@Nike) <a href=\"https:\/\/twitter.com\/Nike\/status\/1470504318671458307?ref_src=twsrc%5Etfw\">December 13, 2021<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThis acquisition is another step, accelerating Nike&#8217;s digital transformation and enabling the company to serve athletes and creators at the intersection of sport, creativity, gaming and culture,\u201d said Nike&#8217;s chief executive John Donahoe.<\/p>\n<\/blockquote>\n<p>According to him, Nike&#8217;s aim is to develop an &#8216;innovative and creative community&#8217;, as well as to broaden the company&#8217;s digital presence and capabilities. Terms of the deal were not disclosed.<\/p>\n<p>In early May<a href=\"https:\/\/forklog.com\/en\/news\/nft-startup-rtfkt-studios-secures-8-million-from-andreessen-horowitz-and-galaxy-digital\"> RTFKT raised $8 million<\/a> in a seed round. It was led by venture firm Andreessen Horowitz. Financing also came from Galaxy Digital, Ledger, and Dapper Labs CEO Roham Gharegozlou, among others.<\/p>\n<p>The studio rose to prominence after creating a digital collection of athletic sneakers. Co-founder Chris Lee said that Nike \u201chas always been an inspiration\u201d for the startup&#8217;s team.<\/p>\n<p>Earlier in December<a href=\"https:\/\/forklog.com\/en\/news\/adidas-announces-collaboration-with-bored-ape-yacht-club-gmoney-and-punkscomic\"> Adidas announced a collaboration with NFT projects<\/a> Bored Ape Yacht Club, GMoney and PunksComic in the metaverse.<\/p>\n<p>Earlier the company<a href=\"https:\/\/forklog.com\/en\/news\/adidas-forms-partnership-with-cryptocurrency-exchange-coinbase\"> announced a collaboration with cryptocurrency exchange Coinbase<\/a> and acquired land from The Sandbox project.<\/p>\n<p>Follow ForkLog news on <a href=\"https:\/\/vk.com\/forklogcom\" target=\"_blank\" rel=\"nofollow noopener\">VK<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike has acquired the NFT studio RTFKT, which specialises in creating collectibles for metaverses.<\/p>\n","protected":false},"author":1,"featured_media":54629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"select":"1","news_style_id":"1","cryptorium_level":"","_short_excerpt_text":"","creation_source":"","_metatest_mainpost_news_update":false,"footnotes":""},"categories":[3],"tags":[1353,1213,1721],"class_list":["post-54628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-analysis","tag-metaverses","tag-nft","tag-nike"],"aioseo_notices":[],"amp_enabled":true,"views":"34","promo_type":"1","layout_type":"1","short_excerpt":"","is_update":"","_links":{"self":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/54628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/comments?post=54628"}],"version-history":[{"count":1,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/54628\/revisions"}],"predecessor-version":[{"id":54630,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/54628\/revisions\/54630"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media\/54629"}],"wp:attachment":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media?parent=54628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/categories?post=54628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/tags?post=54628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}