{"id":55830,"date":"2022-01-13T13:30:09","date_gmt":"2022-01-13T11:30:09","guid":{"rendered":"https:\/\/forklog.com\/en\/?p=55830"},"modified":"2025-09-04T03:30:22","modified_gmt":"2025-09-04T00:30:22","slug":"bitso-latin-americas-largest-cryptocurrency-exchange-becomes-sponsor-of-mexicos-national-football-team","status":"publish","type":"post","link":"https:\/\/forklog.com\/en\/bitso-latin-americas-largest-cryptocurrency-exchange-becomes-sponsor-of-mexicos-national-football-team\/","title":{"rendered":"Bitso, Latin America&#8217;s largest cryptocurrency exchange, becomes sponsor of Mexico&#8217;s national football team"},"content":{"rendered":"<p>Bitso, Latin America&#8217;s largest cryptocurrency exchange, has become the official sponsor of Mexico&#8217;s national football team, according to a ForkLog press release.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p lang=\"es\" dir=\"ltr\">\u2764\ufe0f\ud83c\uddf2\ud83c\uddfdProud sponsor of <a href=\"https:\/\/twitter.com\/miseleccionmx?ref_src=twsrc%5Etfw\">@miseleccionmx<\/a> and <a href=\"https:\/\/twitter.com\/Miseleccionfem?ref_src=twsrc%5Etfw\">@Miseleccionfem<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/BitsoConMiSelecci%C3%B3n?src=hash&#038;ref_src=twsrc%5Etfw\">#BitsoConMiSelecci\u00f3n<\/a> <a href=\"https:\/\/t.co\/D09hj0DNYG\">pic.twitter.com\/D09hj0DNYG<\/a><\/p>\n<p>\u2014 Bitso (@Bitso) <a href=\"https:\/\/twitter.com\/Bitso\/status\/1481387169545691137?ref_src=twsrc%5Etfw\">January 12, 2022<\/a><\/p><\/blockquote>\n<p> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>The parties did not disclose financial terms of the deal.<\/p>\n<p>Under the partnership, Bitso and the national team will promote the adoption of cryptocurrencies in the region, starting with educational programs. The agreement also provides for the release of a Mexico team NFT collection, to be distributed exclusively by the exchange.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cOur football team continually inspires us to strive for new heights, so we could not wish for a better partner to facilitate access to technology and innovation across the region,\u201d said Bitso co-founder and CEO Daniel Vogel.<\/p>\n<\/blockquote>\n<p>The new partnership was described as part of an \u201caggressive growth strategy\u201d Bitso adopted after <a href=\"https:\/\/forklog.com\/en\/news\/bitso-latin-americas-largest-cryptocurrency-exchange-raises-250-million-at-a-2-2-billion-valuation\">reaching a valuation of $2.2 billion<\/a>. The exchange counts more than 3.7 million users and positions itself as the third-most valuable fintech startup in Latin America.<\/p>\n<p>The sponsorship agreement with the Mexico national team marks the company&#8217;s third foray into football. Bitso&#8217;s partners already include the Tigres team from the Mexican league and one of Brazil&#8217;s leading clubs, S\u00e3o Paulo.<\/p>\n<p>Sponsors in the crypto industry also include Italian clubs <a href=\"https:\/\/forklog.com\/en\/news\/bitmex-to-place-its-logo-on-ac-milans-kit\">\u00abMilan\u00bb<\/a> and <a href=\"https:\/\/forklog.com\/en\/news\/inter-milan-signs-100-million-sponsorship-deal-with-blockchain-company-zytara-labs\">\u00abInter\u00bb<\/a> \u2014 long-standing agreements were respectively concluded by the derivatives exchange BitMEX and the blockchain company Zytara Labs.<\/p>\n<p>Follow ForkLog news on <a href=\"https:\/\/twitter.com\/ForkLog\" target=\"_blank\" rel=\"nofollow noopener\">Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bitso, Latin America&#8217;s largest cryptocurrency exchange, has become the official sponsor of Mexico&#8217;s national football team, according to a ForkLog press release.<\/p>\n","protected":false},"author":1,"featured_media":55831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"select":"1","news_style_id":"1","cryptorium_level":"","_short_excerpt_text":"","creation_source":"","_metatest_mainpost_news_update":false,"footnotes":""},"categories":[3],"tags":[516,2057,828],"class_list":["post-55830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-analysis","tag-advertising","tag-bitso","tag-sports"],"aioseo_notices":[],"amp_enabled":true,"views":"16","promo_type":"1","layout_type":"1","short_excerpt":"","is_update":"","_links":{"self":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/55830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/comments?post=55830"}],"version-history":[{"count":1,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/55830\/revisions"}],"predecessor-version":[{"id":55832,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/55830\/revisions\/55832"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media\/55831"}],"wp:attachment":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media?parent=55830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/categories?post=55830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/tags?post=55830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}