{"id":57477,"date":"2022-02-10T10:19:37","date_gmt":"2022-02-10T08:19:37","guid":{"rendered":"https:\/\/forklog.com\/en\/?p=57477"},"modified":"2025-09-04T11:56:18","modified_gmt":"2025-09-04T08:56:18","slug":"gucci-buys-a-parcel-of-land-in-the-sandbox-metaverse","status":"publish","type":"post","link":"https:\/\/forklog.com\/en\/gucci-buys-a-parcel-of-land-in-the-sandbox-metaverse\/","title":{"rendered":"Gucci buys a parcel of land in The Sandbox metaverse"},"content":{"rendered":"<p>The Italian fashion house Gucci has acquired a virtual parcel of land in The Sandbox metaverse, Vogue Business reports.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">Crafting the future, pixel by pixel. Vault is building its own virtual world on <a href=\"https:\/\/twitter.com\/TheSandboxGame?ref_src=twsrc%5Etfw\">@TheSandboxGame<\/a>. Discover more <a href=\"https:\/\/t.co\/wEUMFPiNsg\">https:\/\/t.co\/wEUMFPiNsg<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/GucciVault?src=hash&#038;ref_src=twsrc%5Etfw\">#GucciVault<\/a> <a href=\"https:\/\/t.co\/GVW1mpyJQC\">pic.twitter.com\/GVW1mpyJQC<\/a><\/p>\n<p>\u2014 gucci (@gucci) <a href=\"https:\/\/twitter.com\/gucci\/status\/1491456862755119106?ref_src=twsrc%5Etfw\">February 9, 2022<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>It will provide the fashion label with an interactive, Generation Z-oriented experience within Gucci Vault, the experimental space created by creative director Alessandro Michele.<\/p>\n<p>Selected fashion pieces created by Gucci designers will be available for purchase, acquisition and use in The Sandbox metaverse, the publication said, citing the project. <\/p>\n<p>Gucci confirmed that it is in the process of creating an immersive consumer experience in The Sandbox, without disclosing details that would entail immersion in the virtual world.<\/p>\n<p>According to the publication, Gucci became the first luxury brand, <a href=\"https:\/\/forklog.com\/en\/news\/media-gucci-and-other-fashion-brands-poised-to-release-their-nfts\">to introduce an NFT<\/a>, which it sold in May 2021 at a Christie\u2019s auction.<\/p>\n<p>Earlier, the land parcel adjacent to American rapper Snoop Dogg in The Sandbox <a href=\"https:\/\/forklog.com\/en\/news\/parcel-of-land-near-snoop-dogg-in-the-sandbox-sold-for-458038\">was sold for 70,903 SAND<\/a> ($458,038 at the time of the deal).<\/p>\n<p>Warner Music Group <a href=\"https:\/\/forklog.com\/en\/news\/warner-music-group-signs-partnership-with-the-sandbox-nft-project\">became a partner of the project<\/a> with a view to opening a themed music park in the metaverse.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Italian fashion house Gucci has acquired a virtual parcel of land in The Sandbox metaverse, Vogue Business reports.<\/p>\n","protected":false},"author":1,"featured_media":57478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"select":"1","news_style_id":"1","cryptorium_level":"","_short_excerpt_text":"","creation_source":"","_metatest_mainpost_news_update":false,"footnotes":""},"categories":[3],"tags":[1739,1353,2060,1361],"class_list":["post-57477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-analysis","tag-brands","tag-metaverses","tag-the-sandbox","tag-virtual-world-innovations"],"aioseo_notices":[],"amp_enabled":true,"views":"18","promo_type":"1","layout_type":"1","short_excerpt":"","is_update":"","_links":{"self":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/57477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/comments?post=57477"}],"version-history":[{"count":1,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/57477\/revisions"}],"predecessor-version":[{"id":57479,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/57477\/revisions\/57479"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media\/57478"}],"wp:attachment":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media?parent=57477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/categories?post=57477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/tags?post=57477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}