{"id":57685,"date":"2022-02-14T13:21:18","date_gmt":"2022-02-14T11:21:18","guid":{"rendered":"https:\/\/forklog.com\/en\/?p=57685"},"modified":"2025-09-04T12:55:55","modified_gmt":"2025-09-04T09:55:55","slug":"coinbase-ftx-crypto-com-crypto-firms-post-record-super-bowl-advertising","status":"publish","type":"post","link":"https:\/\/forklog.com\/en\/coinbase-ftx-crypto-com-crypto-firms-post-record-super-bowl-advertising\/","title":{"rendered":"Coinbase, FTX, Crypto.com: Crypto firms post record Super Bowl advertising"},"content":{"rendered":"<p>On Sunday, February 13, in the United States, the NFL&#8217;s championship game took place. Crypto firms posted a record level of advertising for the industry during the Super Bowl.<\/p>\n<p>In 2022, a 30-second spot cost $6.5 million.<\/p>\n<p>Crypto exchange Coinbase ran a 60-second advertisement featuring a QR code that drifted across the screen and changed colour.<\/p>\n<p>Scanning it opens a link offering $15 in bitcoin for signing up on the trading platform and a chance to win more.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Coinbase reportedly spent $14M on this QR code commercial. Brilliant. <a href=\"https:\/\/t.co\/E1MSGpzxWk\">pic.twitter.com\/E1MSGpzxWk<\/a><\/p>\n<p>\u2014 The Metaverse (@themetav3rse) <a href=\"https:\/\/twitter.com\/themetav3rse\/status\/1493020177499230208?ref_src=twsrc%5Etfw\">February 14, 2022<\/a><\/p>\n<\/blockquote>\n<p> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Social media users noted Coinbase&#8217;s minimalist approach amid the scale and cost of other brands&#8217; campaigns. The QR code even attracted the attention of a dog.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Zonk was extremely interested in the tv for the <a href=\"https:\/\/twitter.com\/coinbase?ref_src=twsrc%5Etfw\">@coinbase<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/SuperBowl?src=hash&#038;ref_src=twsrc%5Etfw\">#SuperBowl<\/a> commercial \ud83e\udd28\ud83d\ude06 <a href=\"https:\/\/t.co\/ZDZGfmAHWq\">pic.twitter.com\/ZDZGfmAHWq<\/a><\/p>\n<p>\u2014 Haley Spracale (@haleymspracale) <a href=\"https:\/\/twitter.com\/haleymspracale\/status\/1493014795288662017?ref_src=twsrc%5Etfw\">February 14, 2022<\/a><\/p>\n<\/blockquote>\n<p> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Chief Product Officer Surojit Chatterjee said the exchange faced record traffic, which briefly made the site unavailable.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/coinbase?ref_src=twsrc%5Etfw\">@coinbase<\/a> just saw more traffic than we\u2019ve ever encountered, but our teams pulled together and only had to throttle traffic for a few minutes. We are now back and ready for you at <a href=\"https:\/\/t.co\/ZUJqRlnZPH\">https:\/\/t.co\/ZUJqRlnZPH<\/a>. Humbled to have been witness to this. <a href=\"https:\/\/twitter.com\/hashtag\/WAGMI?src=hash&#038;ref_src=twsrc%5Etfw\">#WAGMI<\/a><\/p>\n<p>\u2014 Surojit (@surojit) <a href=\"https:\/\/twitter.com\/surojit\/status\/1493031594109538304?ref_src=twsrc%5Etfw\">February 14, 2022<\/a><\/p>\n<\/blockquote>\n<p> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>A former employee of the National Security Agency and the Central Intelligence Agency, Edward Snowden criticized Coinbase for allegedly spending $16 million on Super Bowl advertising and $0 to ensure the site could withstand user load.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Coinbase spending $16,000,000 on a Superbowl ad to direct people to their website and $0 to make sure that website doesn\u2019t crash 10 seconds after the ad starts is so very internet.<\/p>\n<p>\u2014 Edward Snowden (@Snowden) <a href=\"https:\/\/twitter.com\/Snowden\/status\/1493044881534640131?ref_src=twsrc%5Etfw\">February 14, 2022<\/a><\/p>\n<\/blockquote>\n<p> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>The cryptocurrency exchange FTX released a commercial in which actor and comedian Larry David criticises humanity&#8217;s great inventions across different historical periods. At the end of the video, he also declines to use FTX.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Don\u2019t be like Larry, don\u2019t miss out,&#8221; the spot says.<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/BH5-rSxilxo\n<\/div>\n<\/figure>\n<p>The Crypto.com cryptocurrency platform\u2019s ad features basketball star LeBron James and a younger version of himself. In the spot, they meet in 2003 to discuss the future.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Fortune favours the bold,&#8221; ends the video.<\/p>\n<\/blockquote>\n<p>Notably, at the start of the spot, perfume bottles sit on the table, their names altered from Dior to DYOR (Do Your Own Research).<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Moment of Truth | Crypto.com\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Sk_52aI_W1M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Investment platform eToro used the phrase &#8220;To the Moon&#8221; in its advertising.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Cryptocurrencies? Stocks? Where to start? Imagine a million-strong community, share ideas, trade stocks and cryptocurrencies,&#8221; says the spot.<\/p>\n<\/blockquote>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Stocks, crypto and beyond. Discover the power of social investing <a href=\"https:\/\/twitter.com\/hashtag\/FlyWithUs?src=hash&#038;ref_src=twsrc%5Etfw\">#FlyWithUs<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/eToro?src=hash&#038;ref_src=twsrc%5Etfw\">#eToro<\/a> <a href=\"https:\/\/t.co\/P01NJLxDZb\">pic.twitter.com\/P01NJLxDZb<\/a><\/p>\n<p>\u2014 eToro US (@eToroUS) <a href=\"https:\/\/twitter.com\/eToroUS\/status\/1493043967188897792?ref_src=twsrc%5Etfw\">February 14, 2022<\/a><\/p>\n<\/blockquote>\n<p> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>In Bud Light&#8217;s advertisement, there is an image of unusual glasses that will be available to 12,000 NFT holders at $399 each. The release coincides with the launch of the new N3XT brand.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">2\/2 Each Bud Light N3XT NFT Collection HODLer will get to claim their EXCLUSIVE pair of very real Nouns-inspired glasses \u2310\u25e8-\u25e8 <\/p>\n<p>If you want a pair of these iconic glasses make sure to buy a Bud Light N3XT Collection NFT from <a href=\"https:\/\/t.co\/ikjzSIndbm\">https:\/\/t.co\/ikjzSIndbm<\/a> <a href=\"https:\/\/t.co\/1sqYXepfyh\">pic.twitter.com\/1sqYXepfyh<\/a><\/p>\n<p>\u2014 Bud Light (@budlight) <a href=\"https:\/\/twitter.com\/budlight\/status\/1492561668517285889?ref_src=twsrc%5Etfw\">February 12, 2022<\/a><\/p>\n<\/blockquote>\n<p> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>A TurboTax, the US tax-preparation software maker, referenced cryptocurrency investments in its advertisement featuring Jason Sudeikis from the Apple TV+ series Ted Lasso.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/JFFmnRg1CmE\n<\/div>\n<\/figure>\n<p>Earlier this December 2021, the UK&#8217;s Advertising Standards Authority <a href=\"https:\/\/forklog.com\/en\/news\/uk-regulator-finds-violations-in-coinbase-and-etoro-ads\">prohibited seven crypto-related advertising campaigns<\/a>, deeming that they did not adequately reflect the risks of investing.<\/p>\n<p>The regulator targeted marketing campaigns by Coinbase Europe, eToro, Papa John\u2019s, Luno Money, Exmo Exchange, Payward and Coinburp.<\/p>\n<p>Read ForkLog&#8217;s bitcoin news on our <a href=\"\/\/telegram.me\/forklog\" target=\"\u201c_blank\u201d\" rel=\"\u201cnofollow\u201d noopener\">Telegram<\/a> \u2014 cryptocurrency news, prices and analysis.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Sunday, February 13, in the United States, the NFL&#8217;s championship game took place. Crypto firms posted a record level of advertising for the industry during the Super Bowl.<\/p>\n","protected":false},"author":1,"featured_media":57686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"select":"1","news_style_id":"1","cryptorium_level":"","_short_excerpt_text":"","creation_source":"","_metatest_mainpost_news_update":false,"footnotes":""},"categories":[3],"tags":[516,138,1452,826,1236,828],"class_list":["post-57685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-analysis","tag-advertising","tag-coinbase","tag-crypto-com","tag-etoro","tag-ftx","tag-sports"],"aioseo_notices":[],"amp_enabled":true,"views":"40","promo_type":"1","layout_type":"1","short_excerpt":"","is_update":"","_links":{"self":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/57685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/comments?post=57685"}],"version-history":[{"count":1,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/57685\/revisions"}],"predecessor-version":[{"id":57687,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/57685\/revisions\/57687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media\/57686"}],"wp:attachment":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media?parent=57685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/categories?post=57685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/tags?post=57685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}