{"id":59406,"date":"2022-03-30T15:27:53","date_gmt":"2022-03-30T12:27:53","guid":{"rendered":"https:\/\/forklog.com\/en\/?p=59406"},"modified":"2025-09-04T21:39:04","modified_gmt":"2025-09-04T18:39:04","slug":"messi-signs-20-million-deal-to-promote-fan-tokens","status":"publish","type":"post","link":"https:\/\/forklog.com\/en\/messi-signs-20-million-deal-to-promote-fan-tokens\/","title":{"rendered":"Messi signs $20 million deal to promote fan tokens"},"content":{"rendered":"<p>The legendary footballer Lionel Messi <a href=\"https:\/\/www.socios.com\/lionel-messi-joins-socios-com-as-global-brand-ambassador\/\">signed<\/a> a three-year deal to promote the Socios fan-token platform. The deal was worth $20 million.<\/p>\n<p>As brand ambassador, Messi will participate in several advertising and educational campaigns.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Fans deserve recognition. They should have the ability to influence the teams they love,&#8221; said the Paris Saint-Germain star.<\/p>\n<\/blockquote>\n<p>In response to the news, the PSG token price rose by about 1.3% to $13.82, according to <a href=\"https:\/\/coinmarketcap.com\/ru\/currencies\/paris-saint-germain-fan-token\/\">CoinMarketCap<\/a>.<\/p>\n<p>The Socios platform collaborates with more than 130 of the world&#8217;s leading sports organisations, including famous <a href=\"https:\/\/forklog.com\/en\/news\/ac-milan-to-issue-fan-tokens\">football clubs<\/a>, the UFC mixed martial arts league <a href=\"https:\/\/forklog.com\/en\/news\/ufc-to-issue-fan-tokens-on-chiliz-platform\">UFC<\/a>, <a href=\"https:\/\/forklog.com\/en\/news\/aston-martin-cognizant-and-alfa-romeo-racing-orlen-to-launch-fan-tokens\">\u00abFormula 1<\/a>\u00bb teams and esports stars.<\/p>\n<p>Socios\u2019 fan tokens based on the Ethereum blockchain offer holders exclusive benefits. Fans can vote on team jersey designs, choose entrance music before kick-off, and receive additional VIP rewards and souvenirs.<\/p>\n<p>In August 2021, Lionel Messi became the first footballer in history to receive <a href=\"https:\/\/forklog.com\/en\/news\/psg-pays-messi-part-of-signing-bonus-in-fan-tokens\">PSG club fan tokens<\/a> as part of the signing bonus.<\/p>\n<p>Follow ForkLog&#8217;s Bitcoin news on our <a href=\"https:\/\/telegram.me\/forklog\" target=\"_blank\" rel=\"nofollow noopener\">Telegram<\/a> \u2014 cryptocurrency news, prices and analysis.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Legendary footballer Lionel Messi signed a three-year deal to promote the Socios fan-token platform. The deal was worth $20 million.<\/p>\n","protected":false},"author":1,"featured_media":59407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"select":"1","news_style_id":"1","cryptorium_level":"","_short_excerpt_text":"","creation_source":"","_metatest_mainpost_news_update":false,"footnotes":""},"categories":[3],"tags":[2063,828,596],"class_list":["post-59406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-analysis","tag-socios","tag-sports","tag-tokens"],"aioseo_notices":[],"amp_enabled":true,"views":"21","promo_type":"1","layout_type":"1","short_excerpt":"","is_update":"","_links":{"self":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/59406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/comments?post=59406"}],"version-history":[{"count":1,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/59406\/revisions"}],"predecessor-version":[{"id":59408,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/59406\/revisions\/59408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media\/59407"}],"wp:attachment":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media?parent=59406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/categories?post=59406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/tags?post=59406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}