{"id":66173,"date":"2022-08-23T12:30:29","date_gmt":"2022-08-23T09:30:29","guid":{"rendered":"https:\/\/forklog.com\/en\/?p=66173"},"modified":"2025-09-06T23:57:52","modified_gmt":"2025-09-06T20:57:52","slug":"nike-nets-185m-from-nft-sales","status":"publish","type":"post","link":"https:\/\/forklog.com\/en\/nike-nets-185m-from-nft-sales\/","title":{"rendered":"Nike nets $185m from NFT sales"},"content":{"rendered":"<p>Fashion brands Dolce &#038; Gabbana, Tiffany, Gucci, Adidas and Nike collectively earned $260 million from NFT sales.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Nike tops the list with a whopping $185m revenue from NFT sales in the fashion brands. Dolce &#038; Gabbana (D&#038;G), Tiffany, Gucci, and Adidas join Nike in the list of the top five. Nike has amassed nearly $1.3b in transaction volume from secondary trading. <a href=\"https:\/\/t.co\/H5kc94Q3rT\">https:\/\/t.co\/H5kc94Q3rT<\/a> <a href=\"https:\/\/t.co\/tL9U5YPA55\">pic.twitter.com\/tL9U5YPA55<\/a><\/p>\n<p>\u2014 Wu Blockchain (@WuBlockchain) <a href=\"https:\/\/twitter.com\/WuBlockchain\/status\/1561956026554802176?ref_src=twsrc%5Etfw\">August 23, 2022<\/a><\/p><\/blockquote>\n<p> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Half of Nike&#8217;s $185.3 million NFT revenue came from royalties on secondary sales, which totaled $1.29 billion. The other half of the revenue came from primary sales.<\/p>\n<p>CloneX and MNLTH top Nike\u2019s NFT collections by royalties, at $39.9 million and $24.2 million, respectively.<\/p>\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/forklog.com\/wp-content\/uploads\/izobrazhenie_2022-08-23_122719184-1024x413.png\" alt=\"Nike earned $185m from NFT sales\" class=\"wp-image-182631\" width=\"840\" height=\"338\" srcset=\"https:\/\/forklog.com\/wp-content\/uploads\/izobrazhenie_2022-08-23_122719184-1024x413.png 1024w, https:\/\/forklog.com\/wp-content\/uploads\/izobrazhenie_2022-08-23_122719184-1024x413.png 1024w, https:\/\/forklog.com\/wp-content\/uploads\/izobrazhenie_2022-08-23_122719184-1024x413.png 1024w, https:\/\/forklog.com\/wp-content\/uploads\/izobrazhenie_2022-08-23_122719184-1536x620.png 1536w, https:\/\/forklog.com\/wp-content\/uploads\/izobrazhenie_2022-08-23_122719184.png 1600w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><figcaption>Data:<a href=\"https:\/\/dune.com\/kingjames23\/nft-project-possible-data-to-use\"> Dune Analytics<\/a>.<\/figcaption><\/figure>\n<p>In July the company received 6,362 ETH from its NFT-related arm. The record was April (12,776 ETH).<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"916\" height=\"379\" src=\"https:\/\/forklog.com\/wp-content\/uploads\/izobrazhenie_2022-08-23_122827766.png\" alt=\"Nike earned $185m from NFT sales\" class=\"wp-image-182632\" srcset=\"https:\/\/forklog.com\/wp-content\/uploads\/izobrazhenie_2022-08-23_122827766.png 916w, https:\/\/forklog.com\/wp-content\/uploads\/izobrazhenie_2022-08-23_122827766-300x124.png 300w, https:\/\/forklog.com\/wp-content\/uploads\/izobrazhenie_2022-08-23_122827766-768x318.png 768w\" sizes=\"auto, (max-width: 916px) 100vw, 916px\" \/><figcaption>Data:<a href=\"https:\/\/dune.com\/kingjames23\/nft-project-possible-data-to-use\"> Dune Analytics<\/a>.<\/figcaption><\/figure>\n<\/div>\n<p>For other brands, revenue is led by primary sales. The Nike-following positions were D&#038;G ($25.7 million), Tiffany ($12.6 million), Gucci ($11.6 million) and Adidas ($10.9 million).<\/p>\n<p>Also in the Dune Analytics dashboard were Budweiser, Time Magazine, Bud Light, AO, Lacoste, Nickelodeon, McLaren and Pepsi.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cSome are drawn to the opportunity to forge deeper connections with their fans, others are interested in maximizing revenue through NFT drops and merchandising,\u201d<\/em> \u2014 explained by <a href=\"https:\/\/www.nftgators.com\/nfts-turn-out-to-be-a-great-channel-of-revenue-for-businesses-ask-nike\/\"> NFTGators<\/a>.<\/p>\n<\/blockquote>\n<p>As reported in December 2021, Nike acquired the NFT studio RTFKT, which focuses on creating collectibles for the metaverses. In April the company unveiled its first joint NFT collection.<\/p>\n<p> Read ForkLog&#8217;s Bitcoin news on our <a href=\"\/\/telegram.me\/forklog\u201d\" target=\"\u201c_blank\u201d\" rel=\"\u201cnofollow\u201d noopener\">Telegram<\/a> \u2014 cryptocurrency news, prices and analytics.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fashion brands Dolce &#038; Gabbana, Tiffany, Gucci, Adidas and Nike collectively earned $260 million from NFT sales.<\/p>\n","protected":false},"author":1,"featured_media":66174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"select":"1","news_style_id":"1","cryptorium_level":"","_short_excerpt_text":"","creation_source":"","_metatest_mainpost_news_update":false,"footnotes":""},"categories":[3],"tags":[1739,1213,1721],"class_list":["post-66173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-analysis","tag-brands","tag-nft","tag-nike"],"aioseo_notices":[],"amp_enabled":true,"views":"18","promo_type":"1","layout_type":"1","short_excerpt":"","is_update":"","_links":{"self":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/66173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/comments?post=66173"}],"version-history":[{"count":1,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/66173\/revisions"}],"predecessor-version":[{"id":66175,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/66173\/revisions\/66175"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media\/66174"}],"wp:attachment":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media?parent=66173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/categories?post=66173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/tags?post=66173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}