{"id":71241,"date":"2022-12-09T13:16:37","date_gmt":"2022-12-09T11:16:37","guid":{"rendered":"https:\/\/forklog.com\/en\/?p=71241"},"modified":"2025-09-08T07:18:06","modified_gmt":"2025-09-08T04:18:06","slug":"starbucks-launches-nft-based-loyalty-program","status":"publish","type":"post","link":"https:\/\/forklog.com\/en\/starbucks-launches-nft-based-loyalty-program\/","title":{"rendered":"Starbucks launches NFT-based loyalty program"},"content":{"rendered":"<p>The Starbucks coffee chain has launched a beta version of a loyalty program based on non-fungible tokens (NFTs) on the <a href=\"https:\/\/forklog.com\/en\/news\/what-is-polygon-matic\">Polygon<\/a> network. The partner also served as the Nifty Gateway marketplace.<\/p>\n<p>The <a href=\"https:\/\/forklog.com\/en\/news\/starbucks-to-unveil-web3-initiative\">announced<\/a> <a href=\"https:\/\/forklog.com\/en\/news\/what-is-web3\">Web3<\/a>-initiative Starbucks Odyssey is initially available to a limited group from the waitlist. Participants can earn NFTs in the Journey Stamp series by taking part in virtual journeys.<\/p>\n<blockquote class=\\\"twitter-tweet\\\" data-lang=\\\"en\\\">\n<p dir=\\\"ltr\\\" lang=\\\"en\\\">Stoked to be on an <a href=\\\"https:\/\/twitter.com\/hashtag\/Odyssey?src=hash&#038;ref_src=twsrc%5Etfw\\\">#Odyssey<\/a> with <a href=\\\"https:\/\/twitter.com\/Starbucks?ref_src=twsrc%5Etfw\\\">@Starbucks<\/a> and <a href=\\\"https:\/\/twitter.com\/0xPolygon?ref_src=twsrc%5Etfw\\\">@0xPolygon<\/a> and led by <a href=\\\"https:\/\/twitter.com\/Forum3_?ref_src=twsrc%5Etfw\\\">@Forum3_<\/a>! This is going to be epic \u2014 already earning! <a href=\\\"https:\/\/t.co\/EDnn6fYI9O\\\">pic.twitter.com\/EDnn6fYI9O<\/a><\/p>\n<p>\u2014 Chris\ud83d\udc10, \ud83d\udddd (@Chris_Hodltron) <a href=\\\"https:\/\/twitter.com\/Chris_Hodltron\/status\/1600885360841478145?ref_src=twsrc%5Etfw\\\">December 8, 2022<\/a><\/p><\/blockquote>\n<p> <script async=\\\"\\\" src=\\\"https:\/\/platform.twitter.com\/widgets.js\\\" charset=\\\"utf-8\\\"><\/script><\/p>\n<p>Users will also accrue Odyssey Points. They can use the assets acquired to access &#8216;immersive events in a world of coffee that they won&#8217;t get anywhere else,&#8217; the company said.<\/p>\n<blockquote class=\\\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\\\">\n<p>&#8220;Starbucks has a history of using early technologies to bring innovations to customers and to make them convenient and accessible within the mainstream,&#8221; said Brady Brewer, the company&#8217;s vice president.<\/p>\n<\/blockquote>\n<p>From January 2023, a broader circle of the network&#8217;s customers will begin to receive invitations to participate in Starbucks Odyssey.<\/p>\n<p>Users will be able to trade the company&#8217;s NFTs on the Nifty Gateway platform. Starbucks announced for next year the option to purchase collectible tokens with fiat and the release of a special Limited-Edition Stamp.<\/p>\n<p>Earlier the network began <a href=\"https:\/\/forklog.com\/en\/news\/starbucks-begins-tracking-coffee-supply-with-microsoft-blockchain-solution\">tracking coffee deliveries<\/a> with a blockchain solution from Microsoft and started <a href=\"https:\/\/forklog.com\/en\/news\/fast-food-chains-in-el-salvador-begin-accepting-bitcoin-as-payment\">Bitcoin as payment<\/a> in El Salvador after the <a href=\"https:\/\/forklog.com\/en\/news\/el-salvador-legalises-bitcoin-as-government-buys-550-btc\">legalisation of the country&#8217;s first cryptocurrency<\/a>.<\/p>\n<p>Read ForkLog&#8217;s Bitcoin news on our <a href=\\\"https:\/\/telegram.me\/forklog%E2%80%9D\\\">Telegram<\/a> \u2014 cryptocurrency news, rates and analytics.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Starbucks coffee chain launched a beta version of a loyalty program based on non-fungible tokens (NFTs) on the {{AOPEN_1}}Polygon{{ACLOSE_1}} network. The Nifty Gateway marketplace was also a partner.<\/p>\n","protected":false},"author":1,"featured_media":71242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"select":"1","news_style_id":"1","cryptorium_level":"","_short_excerpt_text":"","creation_source":"","_metatest_mainpost_news_update":false,"footnotes":""},"categories":[3],"tags":[1213,1907],"class_list":["post-71241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-analysis","tag-nft","tag-starbucks"],"aioseo_notices":[],"amp_enabled":true,"views":"27","promo_type":"1","layout_type":"1","short_excerpt":"","is_update":"","_links":{"self":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/71241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/comments?post=71241"}],"version-history":[{"count":1,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/71241\/revisions"}],"predecessor-version":[{"id":71243,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/71241\/revisions\/71243"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media\/71242"}],"wp:attachment":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media?parent=71241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/categories?post=71241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/tags?post=71241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}