{"id":74042,"date":"2023-02-13T18:17:19","date_gmt":"2023-02-13T16:17:19","guid":{"rendered":"https:\/\/forklog.com\/en\/?p=74042"},"modified":"2025-09-09T17:51:26","modified_gmt":"2025-09-09T14:51:26","slug":"bakkt-to-close-consumer-focused-business-in-favour-of-b2b-solutions","status":"publish","type":"post","link":"https:\/\/forklog.com\/en\/bakkt-to-close-consumer-focused-business-in-favour-of-b2b-solutions\/","title":{"rendered":"Bakkt to close consumer-focused business in favour of B2B solutions"},"content":{"rendered":"<p>On March 16, Bakkt<a href=\\\"https:\/\/investors.bakkt.com\/news\/news-details\/2023\/Bakkt-to-Enhance-Focus-on-Scalable-Business-to-Business-to-Consumer-Solutions-and-Sunset-Consumer-App\/default.aspx\\\">will discontinue<\/a> the consumer-investor app. Users will be able to access a new web interface via the Apex Crypto platform, acquired in November.<\/p>\n<p>\\n\\n<\/p>\n<p>Apex Crypto is a service for integrated cryptocurrency trading that provides trade execution, clearing, custody services and tax calculations. The platform supports more than 30 digital assets.<\/p>\n<p>\\n\\n<\/p>\n<p>Bakkt will focus on providing crypto services and loyalty services to companies within the framework of the <span data-descr=\\\"Business-to-Business-to-Consumer \u2013 a sales model that envisions close collaboration between the core business and its subsidiaries. Their joint activity is always aimed at meeting the needs of the end consumer of the product.\\\" class=\\\"old_tooltip\\\">B2B2C<\/span>-model through <a href=\\\"https:\/\/ru.wikipedia.org\/wiki\/%D0%9F%D1%80%D0%BE%D0%B3%D1%80%D0%B0%D0%BC%D0%BC%D0%BD%D0%BE%D0%B5_%D0%BE%D0%B1%D0%B5%D1%81%D0%BF%D0%B5%D1%87%D0%B5%D0%BD%D0%B8%D0%B5_%D0%BA%D0%B0%D0%BA_%D1%83%D1%81%D0%BB%D1%83%D0%B3%D0%B0\\\" title=\\\"\\\">SaaS<\/a> and <span data-descr=\\\"application programming interface\\\" class=\\\"old_tooltip\\\">API<\/span>-solutions.<\/p>\n<p>\\n\\n<\/p>\n<blockquote class=\\\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\\\">\n<p><em>\u201cDiscontinuing the app will support relationships with partners and their customers,\u201d<\/em> \u2014 explained Gavin Michael, the CEO.<\/p>\n<\/blockquote>\n<p>\\n\\n<\/p>\n<p>In November 2022, Bakkt<a href=\"https:\/\/forklog.com\/en\/news\/bakkt-to-buy-apex-crypto-platform-for-200-million\"> signed<\/a> the definitive agreement to acquire Apex Crypto from Apex Fintech Solutions.<\/p>\n<p>\\n\\n<\/p>\n<p>Earlier, the Apex platform became Revolut&#8217;s partner as part of the latter&#8217;s initiative to <a href=\"https:\/\/forklog.com\/en\/news\/revolut-expands-the-range-of-crypto-assets-offered-to-us-customers\">expand the range of supported cryptocurrencies<\/a> for US users. Prior to this, the fintech startup had ended its cooperation with Paxos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On March 16, Bakkt will discontinue its consumer-investor app. Users will be able to access a new web interface via the Apex Crypto platform, acquired in November.<\/p>\n","protected":false},"author":1,"featured_media":74043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"select":"1","news_style_id":"1","cryptorium_level":"","_short_excerpt_text":"","creation_source":"","_metatest_mainpost_news_update":false,"footnotes":""},"categories":[3],"tags":[780],"class_list":["post-74042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-analysis","tag-bakkt"],"aioseo_notices":[],"amp_enabled":true,"views":"40","promo_type":"1","layout_type":"1","short_excerpt":"","is_update":"","_links":{"self":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/74042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/comments?post=74042"}],"version-history":[{"count":1,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/74042\/revisions"}],"predecessor-version":[{"id":74044,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/74042\/revisions\/74044"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media\/74043"}],"wp:attachment":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media?parent=74042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/categories?post=74042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/tags?post=74042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}