{"id":76945,"date":"2023-04-10T13:50:00","date_gmt":"2023-04-10T10:50:00","guid":{"rendered":"https:\/\/forklog.com\/en\/?p=76945"},"modified":"2025-09-10T20:23:23","modified_gmt":"2025-09-10T17:23:23","slug":"kuna-pivots-to-focus-on-business-clients","status":"publish","type":"post","link":"https:\/\/forklog.com\/en\/kuna-pivots-to-focus-on-business-clients\/","title":{"rendered":"Kuna pivots to focus on business clients"},"content":{"rendered":"<p>The Ukrainian cryptocurrency exchange Kuna will shift its focus to working with businesses and financial institutions. This was stated by the platform&#8217;s founder Mikhail Chobanian, according to <a href=\\\"https:\/\/forklog.com.ua\/news\/zasnovnyk-kuna-ogolosyv-pro-pereoriyentatsiyu-birzhi-na-robotu-z-biznesom-ta-finustanovamy\\\">ForkLog UA<\/a>.<\/p>\n<p>According to him, the exchange will not discontinue serving retail clients entirely, but will prioritise business customers and high-net-worth individuals.<\/p>\n<blockquote class=\\\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\\\">\n<p>\u201cGovernments, central banks, banks, licensed financial companies, and the servicing of business accounts, including acquiring, there will be no focus on the <span data-descr=\\\"business-to-consumer \u2014 consumer business\\\" class=\\\"old_tooltip\\\">B2C<\/span> market in Ukraine,\u201d Chobanian said.<\/p>\n<\/blockquote>\n<p>The entrepreneur promised to present a detailed unveiling of the new products at a later date.<\/p>\n<p>In an interview with <a href=\\\"https:\/\/financy.24tv.ua\/rinok-kriptovalyut-ukrayini-pomer-intervyu-zasnovnikom-ukrayinskoyi_n2289687\\\">\u00ab24 \u043a\u0430\u043d\u0430\u043b\u0443\u00bb<\/a> Chobanian also said that Kuna is exploring options for cooperation with unnamed banks in Ukraine and the EU, through which it plans to provide \u201chybrid services\u201d:<\/p>\n<blockquote class=\\\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\\\">\n<p>\u201cWe handle everything related to cryptocurrencies, their exchange and custody. And the bank partner does what it does. It concerns holding fiat, due diligence, dealing with the state and regulators.\u201d<\/p>\n<\/blockquote>\n<p>Another avenue will be the development of \u201cprivate crypto-banking\u201d for clients with assets over $500,000.<\/p>\n<p>The company&#8217;s current priority, Chobanian said, is Europe and developed countries, with the United States excluded. Part of the exchange&#8217;s infrastructure will be located in Switzerland.<\/p>\n<p>The company also holds licenses to operate in Lithuania and Canada, and plans to add trading pairs with the euro, the US dollar and, possibly, the Polish zloty.<\/p>\n<p>Chobanian also suggested that the platform may exit the Ukrainian hryvnia market.<\/p>\n<blockquote class=\\\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\\\">\n<p>\u201cThe hryvnia is no longer functioning and will not function, so we do not work with it either. There is nowhere else to go,\u201d he told ForkLog UA.<\/p>\n<\/blockquote>\n<p>At the same time the exchange will continue to serve clients in Ukraine. In tandem, Kuna&#8217;s specialists continue to advise local regulators on developing a legal framework for the cryptocurrency industry, though this does not lead anywhere, added Chobanian.<\/p>\n<p>Earlier in March, cryptocurrency platforms announced a temporary suspension of operations <a href=\"https:\/\/forklog.com\/en\/news\/bitcoin-exchanges-suspend-hryvnia-deposits-and-withdrawals-for-ukrainian-users\">through hryvnia bank cards<\/a>. <a href=\"https:\/\/forklog.com\/en\/news\/kuna-founder-cites-reasons-for-halting-hryvnia-operations-on-bitcoin-exchanges\">reported<\/a> that this was related to anti-money-laundering and tax-evasion efforts in the gambling sector.<\/p>\n<p>Subsequently, this reason <a href=\"https:\/\/forklog.com\/en\/news\/binance-cites-reason-for-blocking-transactions-via-hryvnia-denominated-bank-cards\">was confirmed<\/a> by several more sources.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Ukrainian cryptocurrency exchange Kuna will shift its focus to working with businesses and financial institutions.<\/p>\n","protected":false},"author":1,"featured_media":76946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"select":"1","news_style_id":"1","cryptorium_level":"","_short_excerpt_text":"","creation_source":"","_metatest_mainpost_news_update":false,"footnotes":""},"categories":[3],"tags":[117,1563,16],"class_list":["post-76945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-analysis","tag-kuna","tag-mikhail-chobanyan","tag-ukraine"],"aioseo_notices":[],"amp_enabled":true,"views":"17","promo_type":"1","layout_type":"1","short_excerpt":"","is_update":"","_links":{"self":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/76945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/comments?post=76945"}],"version-history":[{"count":1,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/76945\/revisions"}],"predecessor-version":[{"id":76947,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/76945\/revisions\/76947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media\/76946"}],"wp:attachment":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media?parent=76945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/categories?post=76945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/tags?post=76945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}