{"id":78370,"date":"2023-05-05T16:16:02","date_gmt":"2023-05-05T13:16:02","guid":{"rendered":"https:\/\/forklog.com\/en\/?p=78370"},"modified":"2025-09-11T04:39:39","modified_gmt":"2025-09-11T01:39:39","slug":"microstrategy-launches-lightning-network-based-rewards-service","status":"publish","type":"post","link":"https:\/\/forklog.com\/en\/microstrategy-launches-lightning-network-based-rewards-service\/","title":{"rendered":"MicroStrategy launches Lightning Network-based rewards service."},"content":{"rendered":"<p>The analytics-software provider MicroStrategy has unveiled a platform to reward customers or employees built on the Bitcoin <a href=\"https:\/\/forklog.com\/en\/news\/lightning-network-faster-cheaper-bitcoin-transactions\">Lightning Network<\/a> (LN).<\/p>\n<blockquote class=\\\"twitter-tweet\\\">\n<p lang=\\\"en\\\" dir=\\\"ltr\\\">&#8220;If you&#8217;re going to spend $50M to drive customers to your site, why not give $50M to them and cut out the middle person?&#8221; \u2014 <a href=\\\"https:\/\/twitter.com\/saylor?ref_src=twsrc%5Etfw\\\">@saylor<\/a> speaking about the new <a href=\\\"https:\/\/twitter.com\/MicroStrategy?ref_src=twsrc%5Etfw\\\">@microstrategy<\/a> product, Lightning Rewards Platform for customers or employees <a href=\\\"https:\/\/t.co\/coHxGUHygq\\\">pic.twitter.com\/coHxGUHygq<\/a><\/p>\n<p>\u2014 Stephan Livera (@stephanlivera) <a href=\\\"https:\/\/twitter.com\/stephanlivera\/status\/1654128466575654913?ref_src=twsrc%5Etfw\\\">May 4, 2023<\/a><\/p><\/blockquote>\n<p> <script async src=\\\"https:\/\/platform.twitter.com\/widgets.js\\\" charset=\\\"utf-8\\\"><\/script><\/p>\n<blockquote class=\\\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\\\">\n<p>&#8220;If you&#8217;re going to spend $50 million to attract customers to your site, why not give them that $50 million and cut out the middleman?&#8221;, said Michael Saylor, founder of the company.<\/p>\n<\/blockquote>\n<p>Lightning Rewards is a rewards service that pays rewards in <span data-descr=\\\"one hundred-millionth of a bitcoin\\\" class=\\\"old_tooltip\\\">sat<\/span> for various actions. The new product is available for integration with most enterprise applications. <\/p>\n<p>According to MicroStrategy, the platform \\&#8221;provides unlimited scalability and the highest level of security thanks to its open, scalable microservices architecture\\&#8221;.<\/p>\n<p>Companies will be able to configure Lightning Rewards at their discretion, adjusting the size of rewards and the list of actions to receive them. The service also includes built-in analytics software that provides information on the effectiveness of chosen PR strategies. <\/p>\n<p>The initiative will also automatically convert email into an LN address. Previously, Saylor personally <a href=\"https:\/\/forklog.com\/en\/news\/michael-saylor-turns-email-into-a-lightning-network-address\">converted<\/a> his e-mail into a Lightning Network wallet. <\/p>\n<p>In May, MicroStrategy <a href=\"https:\/\/forklog.com\/en\/news\/microstrategy-posts-461-2-million-q1-profit\">reported a profit of $461.2 million<\/a> for the first quarter of 2023. During the period the company increased its stake in digital gold by 7,500 BTC\u2014to 140,000 BTC.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The analytics software provider MicroStrategy has unveiled a platform for rewarding customers or employees based on the Bitcoin Lightning Network (LN).<\/p>\n","protected":false},"author":1,"featured_media":78371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"select":"1","news_style_id":"1","cryptorium_level":"","_short_excerpt_text":"","creation_source":"","_metatest_mainpost_news_update":false,"footnotes":""},"categories":[3],"tags":[325,1207],"class_list":["post-78370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-analysis","tag-lightning-network","tag-microstrategy"],"aioseo_notices":[],"amp_enabled":true,"views":"35","promo_type":"1","layout_type":"1","short_excerpt":"","is_update":"","_links":{"self":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/78370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/comments?post=78370"}],"version-history":[{"count":1,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/78370\/revisions"}],"predecessor-version":[{"id":78372,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/78370\/revisions\/78372"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media\/78371"}],"wp:attachment":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media?parent=78370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/categories?post=78370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/tags?post=78370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}