{"id":79886,"date":"2023-06-07T17:56:56","date_gmt":"2023-06-07T14:56:56","guid":{"rendered":"https:\/\/forklog.com\/en\/?p=79886"},"modified":"2025-09-11T13:35:07","modified_gmt":"2025-09-11T10:35:07","slug":"ethereum-name-service-builds-a-bridge-between-web-2-0-and-web3","status":"publish","type":"post","link":"https:\/\/forklog.com\/en\/ethereum-name-service-builds-a-bridge-between-web-2-0-and-web3\/","title":{"rendered":"Ethereum Name Service builds a bridge between Web 2.0 and Web3"},"content":{"rendered":"<p>Developers of the Ethereum Name Service (ENS) announced support for the web-domain service .box, which will route DNS for Web 2.0 browsers. <span data-descr=\"Domain Name System \u2014 domain name system\" class=\"old_tooltip\">DNS<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">So excited that this is now public: <a href=\"https:\/\/t.co\/e3EWElUrPn\">https:\/\/t.co\/e3EWElUrPn<\/a><\/p>\n<p>.box will be the first Blockchain native DNS-routable TLD, and it\u2019s enabled via ENS! All registrations and transfers will be onchain, and the owner of the NFT will own both the DNS and ENS names.<\/p>\n<p>\u2014 nick.eth (@nicksdjohnson) <a href=\"https:\/\/twitter.com\/nicksdjohnson\/status\/1666368619876327424?ref_src=twsrc%5Etfw\">June 7, 2023<\/a><\/p><\/blockquote>\n<p> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00ab.box \u0441\u0442\u0430\u043d\u0435\u0442 \u043f\u0435\u0440\u0432\u044b\u043c \u043d\u0430\u0442\u0438\u0432\u043d\u044b\u043c DNS-\u043c\u0430\u0440\u0448\u0440\u0443\u0442\u0438\u0437\u0438\u0440\u0443\u0435\u043c\u044b\u043c \u0434\u043e\u043c\u0435\u043d\u043e\u043c \u0432\u0435\u0440\u0445\u043d\u0435\u0433\u043e \u0443\u0440\u043e\u0432\u043d\u044f \u043d\u0430 \u0431\u043b\u043e\u043a\u0447\u0435\u0439\u043d\u0435\u00bb, \u2014 \u043f\u043e\u044f\u0441\u043d\u0438\u043b \u0441\u043e\u043e\u0441\u043d\u043e\u0432\u0430\u0442\u0435\u043b\u044c ENS \u041d\u0438\u043a \u0414\u0436\u043e\u043d\u0441\u043e\u043d.<\/p>\n<\/blockquote>\n<p>Registration and transfer of the domain in the .box zone will be carried out on Ethereum. The owner of the associated NFT will own both the ENS and DNS names.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00abInteroperability between Web 2.0 and <a href=\"https:\/\/forklog.com\/en\/news\/what-is-web3\">Web3<\/a> is vital for bringing decentralized use cases to a broader audience\u00bb, \u2014 said Johnson <a href=\"https:\/\/www.theblock.co\/post\/233455\/ethereum-name-service-blockchain-browser-domains\">The Block<\/a>.<\/p>\n<\/blockquote>\n<p>The solution is being implemented through the My.Box project, which will begin in September. Users can sign up to gain early access to the service. A number of names have already been reserved.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/forklog.com\/wp-content\/uploads\/image-370.webp\" alt=\"image-370\" class=\"wp-image-208764\"\/><figcaption>Data: My.Box.<\/figcaption><\/figure>\n<p>According to project founder Josh Brandli, the team has developed a mechanism for tokenizing the domain. Moreover, it is planned to deploy on the <a href=\"https:\/\/forklog.com\/en\/news\/what-is-a-layer%e2%80%912-solution-in-blockchain\">L2 level<\/a> Ethereum, which implies a minimal gas fee.<\/p>\n<p>In response to a user comment, Johnson acknowledged that a name in the .box zone will not have the same resilience to censorship as an ENS address.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00ab<span data-descr=\"Internet Corporation for Assigned Names and Numbers\" class=\"old_tooltip\">ICANN<\/span> requires that they regulate usage policy, so there will still be a way to seize names\u00bb, \u2014 he confirmed.<\/p>\n<\/blockquote>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">No; ICANN requires that they have an AUP and adhere to the UDRP process, so there will still be a way for names to be seized.<\/p>\n<p>\u2014 nick.eth (@nicksdjohnson) <a href=\"https:\/\/twitter.com\/nicksdjohnson\/status\/1666373370475061250?ref_src=twsrc%5Etfw\">June 7, 2023<\/a><\/p><\/blockquote>\n<p> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>As reported in October 2022, crypto developer Liam Lebedi <a href=\"https:\/\/forklog.com\/en\/news\/crypto-developer-proposes-solution-to-access-dapps-without-censorship\">presented a solution<\/a> based on ENS to access banned <span data-descr=\"decentralized applications\" class=\"old_tooltip\">dapps<\/span> <a href=\"https:\/\/forklog.news\/ethereum-mikser-tornado-cash-popal-pod-sanktsii-ssha\/\">like Tornado Cash<\/a>, bypassing censorship.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Ethereum Name Service (ENS) developers announced support for the .box web-domain service, which will route DNS for Web 2.0 browsers.<\/p>\n","protected":false},"author":1,"featured_media":79887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"select":"1","news_style_id":"1","cryptorium_level":"","_short_excerpt_text":"","creation_source":"","_metatest_mainpost_news_update":false,"footnotes":""},"categories":[3],"tags":[1699,1385],"class_list":["post-79886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-analysis","tag-domain","tag-ethereum-name-service"],"aioseo_notices":[],"amp_enabled":true,"views":"20","promo_type":"1","layout_type":"1","short_excerpt":"","is_update":"","_links":{"self":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/79886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/comments?post=79886"}],"version-history":[{"count":1,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/79886\/revisions"}],"predecessor-version":[{"id":79888,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/79886\/revisions\/79888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media\/79887"}],"wp:attachment":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media?parent=79886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/categories?post=79886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/tags?post=79886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}