{"id":80662,"date":"2023-06-23T12:31:35","date_gmt":"2023-06-23T09:31:35","guid":{"rendered":"https:\/\/forklog.com\/en\/?p=80662"},"modified":"2025-09-11T18:18:55","modified_gmt":"2025-09-11T15:18:55","slug":"report-more-than-half-of-fortune-100-companies-have-launched-blockchain-projects","status":"publish","type":"post","link":"https:\/\/forklog.com\/en\/report-more-than-half-of-fortune-100-companies-have-launched-blockchain-projects\/","title":{"rendered":"Report: More Than Half of Fortune 100 Companies Have Launched Blockchain Projects"},"content":{"rendered":"<p>Since the start of 2020, more than 50% of Fortune 100 companies have been developing blockchain- and cryptocurrency-related projects. This is according to a Coinbase report.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">According to a new survey conducted on behalf of Coinbase \u2014 83% of Fortune 500 companies either have web3 initiatives or plans to implement them.<\/p>\n<p>Learn more ? <a href=\"https:\/\/t.co\/c3U22ZsU7G\">https:\/\/t.co\/c3U22ZsU7G<\/a><\/p>\n<p>\u2014 Coinbase Institutional ?\ufe0f (@CoinbaseInsto) <a href=\"https:\/\/twitter.com\/CoinbaseInsto\/status\/1671889412270198784?ref_src=twsrc%5Etfw\">June 22, 2023<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>As of the third quarter of fiscal year 2023, roughly 70% of such initiatives were at the public launch stage. This is the highest level on record.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/P7vTorE4DtMKo2RJrgsOftthhgNx6LX9YHR8r-OHxmlzIZFcJ8hBIaJCAuyZvemTVVXDy8yjhKbaPKXYZAh-4aViJy0SEY7LMQag5uGXIhkNFGekAH08c-gDSJAiuUNKjlO58D4pYC3n30y9d4zkkYc\" alt=\"Report: More than half of Fortune 100 companies launched blockchain projects\"\/><figcaption class=\"wp-element-caption\">Data: Coinbase.<\/figcaption><\/figure>\n<p>The study is based on The Block Research&#8217;s analysis of Fortune 100 participants&#8217; activity in the <a href=\"https:\/\/forklog.com\/en\/news\/what-is-web3\">Web3<\/a> space and a survey of Fortune 500 executives. The latter was conducted by an external firm commissioned by Coinbase.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00abThese companies are driving innovation and investing in new technologies because they know the century-old global financial system needs an upgrade, and blockchain could be a foundational solution. Among other reasons is the understanding that falling behind would mean losing positions in the global economy to competitors\u00bb, \u2014 said the report&#8217;s authors.<\/p>\n<\/blockquote>\n<p>Coinbase noted that regulatory uncertainty has been a major obstacle to the adoption of blockchain and cryptocurrencies in the United States. 87% of the surveyed top executives cited the importance of clear rules to preserve the country&#8217;s leadership in the global financial system.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00abThe United States risks losing one million web developers and three million related vacancies to other countries by 2030 if it continues its current course of enforcement-oriented regulation\u00bb, wrote Coinbase experts.<\/p>\n<\/blockquote>\n<p>On June 6, the U.S. Securities and Exchange Commission <a href=\"https:\/\/forklog.com\/en\/news\/sec-files-suit-against-coinbase-exchange\">filed suit against the exchange<\/a>. The agency accused Coinbase of an unregistered offer of securities in the form of a number of tokens on its trading platform. The regulator&#8217;s focus also targeted the Coinbase Earn <a href=\"https:\/\/forklog.com\/en\/news\/what-is-staking-and-how-to-make-money-from-it\">staking<\/a> program.<\/p>\n<p>The exchange&#8217;s analysts noted that since 2017, Fortune 100 companies have carried out 109 venture investments in 80 blockchain startups. The total investment volume exceeded $8 billion. The most active investors were Goldman Sachs, Citi, Google and Microsoft.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/i5u_ke9WIjnv_vne8dx3yrx83ObgymoN3Z0728QLxRn0xXneSz5jlsNXjivm3BNORpWsu7yi3AyfxKdwAuj3Nkhm_zcSU6TWFsRmGdExga7DFwjJZg-4wWONm30YCyrvTnhru_W7LXsVVArZ3Z9Abpc\" alt=\"Report: More than half of Fortune 100 companies launched blockchain projects\"\/><figcaption class=\"wp-element-caption\">Data: Coinbase.<\/figcaption><\/figure>\n<p>The survey of Fortune 500 executives showed that they expect the average Web3 initiative budget for 2023 to be about $5.8 million. At the same time, executives forecast substantial investment growth in these technologies over the next two years.<\/p>\n<p>By category, Fortune 100 participants showed the greatest interest in investments in <a href=\"https:\/\/forklog.com\/en\/news\/what-are-nfts\">NFT<\/a> together with blockchain gaming\u201424% of the total. The DeFi share was only 1%.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/4ILeQ--eFLqJiWJU2Cx_-O5FJlzMy1zcu6vioYom9Nuhq-CLX8RPAAZjFFP52RC60vUGdZ5O38Mm2z9QmLm2GVJmzE7kldsPle5IsmfLeLugItBeLm-ZEX5ujjiCy6SX5AbjNnY0qBFFj3mvvjdOFZ4\" alt=\"Report: More than half of Fortune 100 companies launched blockchain projects\"\/><figcaption class=\"wp-element-caption\">Data: Coinbase.<\/figcaption><\/figure>\n<p>Experts noted that <a href=\"https:\/\/forklog.com\/en\/news\/what-are-nfts\">NFT<\/a> together with blockchain gaming also remained peripheral to company attention\u201411% of total investments. However, Fortune 100 firms earned $101.3 million in royalties from their own non-fungible token collections.<\/p>\n<p>The total value of the secondary market for these assets reached $1.6 billion. The most active player in the sector was the <a href=\"https:\/\/forklog.com\/en\/news\/nike-to-release-air-force-sneakers-as-nfts\">sports brand Nike<\/a>.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/l-2eZY04ouk54KpOUra8WpT1xMS9UP6JM5Ap316lIbju_PiYl08x2-hRAbIvH6mOVUFEBqVYSkDbjJmEKmYe-R0qESEcVdKZ9sjxz39BEJyHG5gcIBUWSFKvyNxiwOVcRXZM4lKt9N9lGOGQpkNDpLc\" alt=\"Report: More than half of Fortune 100 companies launched blockchain projects\"\/><figcaption class=\"wp-element-caption\">Data: Coinbase.<\/figcaption><\/figure>\n<p>In 2023 NFT collection launches were announced by <a href=\"https:\/\/forklog.com\/en\/news\/puma-to-release-nft-sneakers-in-collaboration-with-wagmi-san-and-10ktf\">Puma<\/a> and <a href=\"https:\/\/forklog.com\/en\/news\/starbucks-to-release-new-nft-collection-on-the-polygon-network\">Starbucks<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since the start of 2020, more than 50% of Fortune 100 companies have been developing blockchain- and cryptocurrency-related projects. This is according to a Coinbase report.<\/p>\n","protected":false},"author":1,"featured_media":80663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"select":"1","news_style_id":"1","cryptorium_level":"","_short_excerpt_text":"","creation_source":"","_metatest_mainpost_news_update":false,"footnotes":""},"categories":[3],"tags":[138,1920,167],"class_list":["post-80662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-analysis","tag-coinbase","tag-fortune","tag-research"],"aioseo_notices":[],"amp_enabled":true,"views":"10","promo_type":"1","layout_type":"1","short_excerpt":"","is_update":"","_links":{"self":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/80662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/comments?post=80662"}],"version-history":[{"count":1,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/80662\/revisions"}],"predecessor-version":[{"id":80664,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/80662\/revisions\/80664"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media\/80663"}],"wp:attachment":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media?parent=80662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/categories?post=80662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/tags?post=80662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}