{"id":84451,"date":"2023-09-13T16:49:47","date_gmt":"2023-09-13T13:49:47","guid":{"rendered":"https:\/\/forklog.com\/en\/?p=84451"},"modified":"2025-09-12T17:26:13","modified_gmt":"2025-09-12T14:26:13","slug":"huobi-exchange-rebrands-as-htx","status":"publish","type":"post","link":"https:\/\/forklog.com\/en\/huobi-exchange-rebrands-as-htx\/","title":{"rendered":"Huobi Exchange Rebrands as HTX"},"content":{"rendered":"

The Huobi cryptocurrency exchange conducted<\/a> a major rebrand to mark its tenth anniversary since launch, during which it changed its name to HTX and unveiled a new project roadmap.<\/p>\n

\n

“The mission of HTX is to create a free port of the metaverse with the aim of achieving financial freedom for 8 billion people on Earth. We are proceeding with a growth strategy based on global expansion, a thriving ecosystem, the wealth effect, as well as security and compliance,” the press release said.<\/p>\n<\/blockquote>\n

The cryptocurrency exchange plans to expand its business globally, entering new markets with \u201cpromising prospects in various countries and regions.\u201d<\/p>\n

HTX will strategically cooperate with public networks such as TRON, inter-chain protocols such as BitTorrent Chain, and stablecoins such as TrueUSD.<\/p>\n

The trading platform will also focus on Layer 2<\/a> protocols and meme tokens. The exchange’s leadership pledged to publish regular proof-of-reserves reports.<\/p>\n

In November 2022, media reported a possible merger between Huobi and Poloniex, which Justin Sun and a group of investors bought in 2019. denied the rumors<\/a>, but did not rule out such a development in the future. Later, the platforms established a strategic partnership<\/a>.<\/p>\n

In August 2023, Sun admitted the company was loss-making<\/a>. Over the last four quarters Huobi has failed to report a net profit.<\/p>\n

That same month, the platform faced an outflow<\/a> of funds amid rumours of insolvency \u2014 as a result, the total value of blocked assets declined by almost $54 million.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Huobi cryptocurrency exchange conducted a major rebrand to mark its tenth anniversary since opening, during which it changed its name to HTX and unveiled a new project roadmap.<\/p>\n","protected":false},"author":1,"featured_media":84452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"select":"1","news_style_id":"1","cryptorium_level":"","_short_excerpt_text":"","creation_source":"","_metatest_mainpost_news_update":false,"footnotes":""},"categories":[3],"tags":[230],"class_list":["post-84451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-analysis","tag-huobi"],"aioseo_notices":[],"amp_enabled":true,"views":"115","promo_type":"1","layout_type":"1","short_excerpt":"","is_update":"","_links":{"self":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/84451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/comments?post=84451"}],"version-history":[{"count":1,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/84451\/revisions"}],"predecessor-version":[{"id":84453,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/84451\/revisions\/84453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media\/84452"}],"wp:attachment":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media?parent=84451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/categories?post=84451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/tags?post=84451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}