{"id":88553,"date":"2023-12-21T18:01:59","date_gmt":"2023-12-21T16:01:59","guid":{"rendered":"https:\/\/forklog.com\/en\/?p=88553"},"modified":"2025-09-13T18:46:40","modified_gmt":"2025-09-13T15:46:40","slug":"hashdex-launches-bitcoin-etf-ad-campaign-after-bitwise","status":"publish","type":"post","link":"https:\/\/forklog.com\/en\/hashdex-launches-bitcoin-etf-ad-campaign-after-bitwise\/","title":{"rendered":"Hashdex launches Bitcoin-ETF ad campaign after Bitwise"},"content":{"rendered":"<p><a href=\"https:\/\/forklog.com\/en\/news\/sec-delays-decisions-on-hashdex-and-grayscale-etf-filings\">Awaiting<\/a> approval from the <span data-descr=\\\"Securities and Exchange Commission\\\" class=\\\"old_tooltip\\\">SEC<\/span> <a href=\"https:\/\/forklog.com\/en\/news\/what-is-a-cryptocurrency-etf\">spot-based exchange-traded fund<\/a> (ETF) based on the price of Bitcoin, Hashdex published a promotional video for the future product.<\/p>\n<blockquote class=\\\"twitter-tweet\\\" data-lang=\\\"en\\\">\n<p lang=\\\"zxx\\\" dir=\\\"ltr\\\"><a href=\\\"https:\/\/t.co\/ViLJOttpks\\\">pic.twitter.com\/ViLJOttpks<\/a><\/p>\n<p>\u2014 Hashdex (@hashdex) <a href=\\\"https:\/\/twitter.com\/hashdex\/status\/1737442731998547981?ref_src=twsrc%5Etfw\\\">December 20, 2023<\/a><\/p><\/blockquote>\n<p> <script async src=\\\"https:\/\/platform.twitter.com\/widgets.js\\\" charset=\\\"utf-8\\\"><\/script><\/p>\n<blockquote class=\\\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\\\">\n<p>\u00ab\u0410\u043a\u0446\u0438\u0438 \u2014 \u044d\u0442\u043e \u043d\u0435 \u043a\u0440\u0438\u043f\u0442\u0430, \u043a\u0430\u043a \u0438 \u0444\u0438\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u0434\u043e\u0445\u043e\u0434. \u0414\u0440\u0430\u0433\u043c\u0435\u0442\u0430\u043b\u043b\u044b? \u041d\u0438 \u0440\u0430\u0437\u0443. \u0412\u0430\u0448\u0438 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0438 \u0432 \u0431\u0438\u0442\u043a\u043e\u0438\u043d \u0437\u0430\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u044e\u0442 \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431\u044b \u0438\u0445 \u0434\u0435\u043b\u0430\u043b\u0430 \u0441\u0444\u043e\u043a\u0443\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u043d\u0430 \u043a\u0440\u0438\u043f\u0442\u043e\u0432\u0430\u043b\u044e\u0442\u0430\u0445 \u0444\u0438\u0440\u043c\u0430\u00bb, \u2014 \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u0441\u044f \u0432 \u0432\u0438\u0434\u0435\u043e.<\/p>\n<\/blockquote>\n<p>On December 18, promotion of the Bitcoin ETF using visual content <a href=\\\"https:\/\/t.me\/forklog\/34805\\\">\u043d\u0430\u0447\u0430\u043b\u0430 Bitwise<\/a>.<\/p>\n<blockquote class=\\\"twitter-tweet\\\" data-lang=\\\"en\\\">\n<p lang=\\\"en\\\" dir=\\\"ltr\\\">A word to the wise, from a man of few words. <a href=\\\"https:\/\/twitter.com\/hashtag\/bitcoinisinteresting?src=hash&#038;ref_src=twsrc%5Etfw\\\">#bitcoinisinteresting<\/a> <a href=\\\"https:\/\/t.co\/wantGiAIqJ\\\">https:\/\/t.co\/wantGiAIqJ<\/a> <a href=\\\"https:\/\/t.co\/x5MPbElEev\\\">pic.twitter.com\/x5MPbElEev<\/a><\/p>\n<p>\u2014 Bitwise (@BitwiseInvest) <a href=\\\"https:\/\/twitter.com\/BitwiseInvest\/status\/1736755061127020794?ref_src=twsrc%5Etfw\\\">December 18, 2023<\/a><\/p><\/blockquote>\n<p> <script async src=\\\"https:\/\/platform.twitter.com\/widgets.js\\\" charset=\\\"utf-8\\\"><\/script><\/p>\n<p>The firm enlisted the distinctive American actor Jonathan Goldsmith. The actor <a href=\\\"https:\/\/en.wikipedia.org\/wiki\/Jonathan_Goldsmith\\\">\u0438\u0437\u0432\u0435\u0441\u0442\u0435\u043d<\/a> as the face of Dos Equis beer\u2019s marketing campaign as the \u201cMost Interesting Man in the World.\u201d<\/p>\n<p>In 2016, the beverage maker replaced Goldsmith with French actor Augustin Legrand to \u201creload the character to reflect current realities.\u201d<\/p>\n<p>The first Bitwise Bitcoin-fund advertisement was described as \u201cwise from a man of few words.\u201d<\/p>\n<blockquote class=\\\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\\\">\n<p>\u201cDo you know what\u2019s most interesting these days? Bitcoin. Take note of Bitwise, friends,\u201d says the Goldsmith character.<\/p>\n<\/blockquote>\n<p>Subsequently, the firm released a new video featuring him. In continuation of the previous storyline, the main character says that <a href=\"https:\/\/forklog.com\/en\/news\/thirteen-years-since-satoshi-nakamotos-last-post\">Satoshi Nakamoto<\/a> sends greetings to viewers.<\/p>\n<blockquote class=\\\"twitter-tweet\\\" data-lang=\\\"en\\\">\n<p lang=\\\"en\\\" dir=\\\"ltr\\\">Listen closely, my friends. <a href=\\\"https:\/\/twitter.com\/hashtag\/bitcoinisinteresting?src=hash&#038;ref_src=twsrc%5Etfw\\\">#bitcoinisinteresting<\/a> <a href=\\\"https:\/\/t.co\/pbfo6vlX0C\\\">pic.twitter.com\/pbfo6vlX0C<\/a><\/p>\n<p>\u2014 Bitwise (@BitwiseInvest) <a href=\\\"https:\/\/twitter.com\/BitwiseInvest\/status\/1737564629562245486?ref_src=twsrc%5Etfw\\\">December 20, 2023<\/a><\/p><\/blockquote>\n<p> <script async src=\\\"https:\/\/platform.twitter.com\/widgets.js\\\" charset=\\\"utf-8\\\"><\/script><\/p>\n<p>The involvement of the 1938-born actor and the slogans suggest that Bitwise\u2019s future Bitcoin fund advertising is aimed at an older American demographic that controls substantial wealth. Meanwhile, VanEck appears to be betting on younger investors, branding its ETF with the crypto-community\u2019s popular <a href=\"https:\/\/forklog.com\/en\/news\/vaneck-names-meme-hodl-as-ticker-for-bitcoin-etf\">meme HODL<\/a>.<\/p>\n<p>Bitwise analysts <a href=\"https:\/\/forklog.com\/en\/news\/bitwise-bitcoin-to-hit-80000-in-2024-after-etf-approval\">forecast<\/a> Bitcoin price to reach $80,000 after the launch of spot Bitcoin funds. ForkLog <a href=\"https:\/\/forklog.com\/en\/news\/matrixport-forecasts-bitcoin-at-50000-in-january\">told<\/a> of the expectations held by other industry experts in a News+ feature.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Awaiting SEC approval for a spot-based Bitcoin ETF, Hashdex published a promotional video for the future product.<\/p>\n","protected":false},"author":1,"featured_media":88554,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"select":"1","news_style_id":"1","cryptorium_level":"","_short_excerpt_text":"","creation_source":"","_metatest_mainpost_news_update":false,"footnotes":""},"categories":[3],"tags":[516,949,569,1594],"class_list":["post-88553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-analysis","tag-advertising","tag-bitwise","tag-etf","tag-hashdex"],"aioseo_notices":[],"amp_enabled":true,"views":"19","promo_type":"1","layout_type":"1","short_excerpt":"","is_update":"","_links":{"self":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/88553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/comments?post=88553"}],"version-history":[{"count":1,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/88553\/revisions"}],"predecessor-version":[{"id":88555,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/88553\/revisions\/88555"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media\/88554"}],"wp:attachment":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media?parent=88553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/categories?post=88553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/tags?post=88553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}