{"id":90085,"date":"2025-10-21T11:44:35","date_gmt":"2025-10-21T08:44:35","guid":{"rendered":"https:\/\/forklog.com\/en\/?p=90085"},"modified":"2025-10-21T11:45:59","modified_gmt":"2025-10-21T08:45:59","slug":"coinbase-invests-25-million-in-uponly-podcast-revival","status":"publish","type":"post","link":"https:\/\/forklog.com\/en\/coinbase-invests-25-million-in-uponly-podcast-revival\/","title":{"rendered":"Coinbase Invests $25 Million in UpOnly Podcast Revival"},"content":{"rendered":"<p>The cryptocurrency exchange Coinbase has acquired an <a href=\"https:\/\/forklog.com\/en\/news\/what-are-nfts\">NFT<\/a> for $25 million, designed to launch a new season of the UpOnly podcast. The transaction was confirmed by the platform&#8217;s founder, Brian Armstrong.\u00a0<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">The rumors are true, we bought the NFT. <a href=\"https:\/\/twitter.com\/UpOnlyTV?ref_src=twsrc%5Etfw\">@UpOnlyTV<\/a> is coming back. <a href=\"https:\/\/t.co\/kbGNzjLoJQ\">pic.twitter.com\/kbGNzjLoJQ<\/a><\/p>\n<p>\u2014 Brian Armstrong (@brian_armstrong) <a href=\"https:\/\/twitter.com\/brian_armstrong\/status\/1980397986149744769?ref_src=twsrc%5Etfw\">October 20, 2025<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>According to <a href=\"https:\/\/intel.arkm.com\/explorer\/address\/0x17F74532A45e7B16a9620E4BC84924916a9cF45A\">Arkham Intelligence<\/a>, Coinbase transferred 25 million <a href=\"https:\/\/forklog.com\/en\/news\/what-is-the-usdc-stablecoin\">USDC<\/a> to the wallet of UpOnly host Jordan Fish, known by the pseudonym Cobie. He created the NFT with the condition that burning the token would automatically restart the show.\u00a0<\/p>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\">\n<p lang=\"en\" dir=\"ltr\">OK I am no longer the decision maker on if Up Only returns. <\/p>\n<p>The power is now stored within this NFT that I just minted. When the NFT is burned, the podcast will restart. <\/p>\n<p>Until then, please leave me alone.<a href=\"https:\/\/t.co\/5Mar75ifw6\">https:\/\/t.co\/5Mar75ifw6<\/a><\/p>\n<p>\u2014 Cobie (@cobie) <a href=\"https:\/\/twitter.com\/cobie\/status\/1920200468627927485?ref_src=twsrc%5Etfw\">May 7, 2025<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Prior to the deal, the highest bid on the <a href=\"https:\/\/forklog.com\/en\/news\/why-opensea-is-the-most-popular-nft-marketplace\">OpenSea<\/a> marketplace was 4.7 ETH (~$18,500 at the current rate). Coinbase&#8217;s purchase ranks among the most expensive NFT transactions in history.\u00a0<\/p>\n<p>UpOnly peaked in popularity in 2021, supported by FTX. The last episode aired in December 2022 following the <a href=\"https:\/\/forklog.com\/en\/news\/greed-and-recklessness-why-the-ftx-collapse-is-being-likened-to-the-2008-crisis\">collapse of the exchange<\/a>.\u00a0<\/p>\n<p>Some users <a href=\"https:\/\/x.com\/jprichardson\/status\/1980404052354814395\">drew<\/a> historical parallels, declaring the onset of a bear market.\u00a0<\/p>\n<h2 class=\"wp-block-heading\">Reaction from UpOnly and the Community\u00a0<\/h2>\n<p>Fish <a href=\"https:\/\/x.com\/cobie\/status\/1980388720126865480\">responded<\/a> to the news with a skull emoji. He later <a href=\"https:\/\/x.com\/cobie\/status\/1980401392184619415\">stated<\/a> that he is &#8220;too old for a crypto podcast.&#8221;\u00a0<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;It&#8217;s been three years since UpOnly closed. When we started, I was in my early twenties, and now I have grey hair. We will rename the show <span data-descr=\"wordplay: 'Unc' is short for 'uncle'\" class=\"old_tooltip\">UncOnly<\/span>, and I&#8217;ll spend this $25 million on plastic surgery. See you soon,&#8221; the host noted.<\/em><\/p>\n<\/blockquote>\n<p>Following the news, community members launched several meme coins on Coinbase&#8217;s <a href=\"https:\/\/forklog.com\/en\/news\/what-is-a-layer%e2%80%912-solution-in-blockchain\">L2<\/a> network <a href=\"https:\/\/forklog.com\/en\/news\/what-is-base-coinbases-l2\">Base<\/a>. Named after the podcast, UPONLY surged over 7000% in a day, reaching a market cap of $3.5 million.\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"420\" src=\"https:\/\/forklog.com\/wp-content\/uploads\/img-2a92b663d9af1435-7428860356917557-1024x420.png\" alt=\"image\" class=\"wp-image-267900\" srcset=\"https:\/\/forklog.com\/wp-content\/uploads\/img-2a92b663d9af1435-7428860356917557-1024x420.png 1024w, https:\/\/forklog.com\/wp-content\/uploads\/img-2a92b663d9af1435-7428860356917557-300x123.png 300w, https:\/\/forklog.com\/wp-content\/uploads\/img-2a92b663d9af1435-7428860356917557-768x315.png 768w, https:\/\/forklog.com\/wp-content\/uploads\/img-2a92b663d9af1435-7428860356917557-1536x630.png 1536w, https:\/\/forklog.com\/wp-content\/uploads\/img-2a92b663d9af1435-7428860356917557.png 1746w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">15-minute chart of UPONLY\/WETH on Uniswap. Source: <a href=\"https:\/\/dexscreener.com\/base\/0x911a2c812da0b9b79cf6e3a00ce6fd39cbd13ccb\">DEX Screener<\/a>.\u00a0<\/figcaption><\/figure>\n<p>The coin under the ticker COBIE <a href=\"https:\/\/dexscreener.com\/base\/0x7d0349268abf8fc7cbc58d1fa587f04d362b539e\">soared<\/a> by 8765%. The market value of the asset rose to $361,000.\u00a0\u00a0<\/p>\n<p>In June, Coinbase was <a href=\"https:\/\/forklog.com\/en\/news\/an-ethical-business-dilemma-coinbase-criticised-for-sponsoring-a-us-military-parade\">criticized<\/a> for sponsoring a U.S. Army military parade.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The cryptocurrency exchange Coinbase has acquired an NFT for $25 million, designed to launch a new season of the UpOnly podcast. The transaction was confirmed by the platform&#8217;s founder, Brian Armstrong.<\/p>\n","protected":false},"author":1,"featured_media":90086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"select":"1","news_style_id":"1","cryptorium_level":"","_short_excerpt_text":"Exchange buys NFT to relaunch podcast season.","creation_source":"","_metatest_mainpost_news_update":false,"footnotes":""},"categories":[3],"tags":[138,1213],"class_list":["post-90085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-analysis","tag-coinbase","tag-nft"],"aioseo_notices":[],"amp_enabled":true,"views":"207","promo_type":"1","layout_type":"1","short_excerpt":"Exchange buys NFT to relaunch podcast season.","is_update":"","_links":{"self":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/90085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/comments?post=90085"}],"version-history":[{"count":1,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/90085\/revisions"}],"predecessor-version":[{"id":90087,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/90085\/revisions\/90087"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media\/90086"}],"wp:attachment":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media?parent=90085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/categories?post=90085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/tags?post=90085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}