{"id":90952,"date":"2025-11-12T18:31:01","date_gmt":"2025-11-12T15:31:01","guid":{"rendered":"https:\/\/forklog.com\/en\/?p=90952"},"modified":"2025-11-12T18:35:18","modified_gmt":"2025-11-12T15:35:18","slug":"fireflies-ai-startup-founders-posed-as-ai-system","status":"publish","type":"post","link":"https:\/\/forklog.com\/en\/fireflies-ai-startup-founders-posed-as-ai-system\/","title":{"rendered":"Fireflies AI Startup Founders Posed as AI System"},"content":{"rendered":"<p>The startup <a href=\"http:\/\/fireflies.ai\/\">Fireflies.ai<\/a> used two real people instead of the promised AI bot for note-taking. They joined calls, listened, took notes by hand, and sent them within 10 minutes, as co-founder Sam Udotong revealed on <a href=\"https:\/\/www.linkedin.com\/posts\/sudotong_we-charged-100month-for-an-ai-that-was-activity-7393690382884044800-9X8J\">LinkedIn<\/a>.<\/p>\n<p>The firm is now valued at $1 billion, he emphasized.<\/p>\n<p>The startup&#8217;s technical director recounted the story of six failed attempts and &#8220;months of surviving on pizza.&#8221;<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/forklog.com\/wp-content\/uploads\/img-33b804c25128fed1-9352837343052847.webp\" alt=\"image\" class=\"wp-image-269560\"\/><figcaption class=\"wp-element-caption\">Sam Udotong. Source: LinkedIn.<\/figcaption><\/figure>\n<p>The company&#8217;s initial idea was to create a &#8220;crypto food delivery service.&#8221; The AI for note-taking became the &#8220;last hope.&#8221;<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;We told our clients there was an &#8216;AI that would join the meeting.&#8217; In reality, it was just me and my co-founder, who joined, sat there silently, and took notes by hand,&#8221; Udotong explained.<\/p>\n<\/blockquote>\n<p>After more than 100 conferences, the co-founders of Fireflies &#8220;saved enough money to rent a tiny living room in San Francisco for $750 a month.&#8221; In 2017, they decided to stop and automate the processes.<\/p>\n<p>Some users expressed skepticism about this action.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Attending someone&#8217;s meeting without an invitation is a breach of privacy. Clients wanted a bot, not an outsider. This undermines trust and could have legal consequences. Another issue is that people will now distrust and question the safety and privacy of their meetings,&#8221; noted one commentator.<\/p>\n<\/blockquote>\n<p>In April 2025, a similar situation occurred. Albert Saniger, founder and former CEO of the AI shopping automation app Nate, who promised a &#8220;universal&#8221; checkout experience, <a href=\"https:\/\/forklog.com\/en\/news\/ai-startup-nates-former-ceo-accused-of-fraudulent-automation-claims\">was accused<\/a> of deceiving investors.<\/p>\n<p>He spoke of supposed AI innovations and secretly hired staff to create the illusion of technological automation.<\/p>\n<p>Back in 2022, Nate <a href=\"https:\/\/forklog.com\/en\/news\/ai-powered-shopping-startup-accused-of-relying-on-manual-labour\">was suspected<\/a> of using workers from the Philippines for manual transaction processing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The startup Fireflies.ai used two real people instead of the promised AI bot for note-taking.<\/p>\n","protected":false},"author":1,"featured_media":90953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"select":"1","news_style_id":"1","cryptorium_level":"","_short_excerpt_text":"Fireflies.ai used people instead of AI for note-taking.","creation_source":"","_metatest_mainpost_news_update":false,"footnotes":""},"categories":[3],"tags":[438,1223],"class_list":["post-90952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-analysis","tag-artificial-intelligence","tag-startups"],"aioseo_notices":[],"amp_enabled":true,"views":"737","promo_type":"1","layout_type":"1","short_excerpt":"Fireflies.ai used people instead of AI for note-taking.","is_update":"","_links":{"self":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/90952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/comments?post=90952"}],"version-history":[{"count":1,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/90952\/revisions"}],"predecessor-version":[{"id":90954,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/90952\/revisions\/90954"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media\/90953"}],"wp:attachment":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media?parent=90952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/categories?post=90952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/tags?post=90952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}