{"id":91676,"date":"2025-12-02T17:00:00","date_gmt":"2025-12-02T14:00:00","guid":{"rendered":"https:\/\/forklog.com\/en\/?p=91676"},"modified":"2025-12-03T10:33:50","modified_gmt":"2025-12-03T07:33:50","slug":"traffic-consolidation-and-the-ai-effect","status":"publish","type":"post","link":"https:\/\/forklog.com\/en\/traffic-consolidation-and-the-ai-effect\/","title":{"rendered":"Traffic Aggregation and AI Impact"},"content":{"rendered":"<p>ForkLog reviewed the <a href=\"https:\/\/www.outsetpr.io\/blog\/direct-visits-to-crypto-native-outlets-reach-54-as-tier-1-publishers-capture-82-of-asias-traffic-in-q2---outset-report\" target=\"_blank\" rel=\"noopener\" title=\"\">Outset Data Pulse<\/a> report on crypto media in East and Southeast Asia. The study records fundamental shifts in content consumption: direct visits to specialist outlets hit 54%, while large publishers captured 82% of all regional traffic in the segment.<\/p>\n<div class=\"wp-block-text-wrappers-keypoints article_keypoints\">\n<p><em>Methodology: Outset PR analysed Similarweb data for 171 outlets across ten Asian countries in Q2 2025. Sites with fewer than 10,000 monthly visits were excluded. The quantitative data were supplemented by a survey of local media representatives.<\/em><\/p>\n<\/div>\n<h2 class=\"wp-block-heading\">Crypto-native media versus the mainstream<\/h2>\n<p>Asia has long shown keen interest in digital assets. Yet each jurisdiction has its own quirks:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Vietnam, the Philippines and Indonesia<\/strong> remain the most active. The drivers are the <span data-descr=\"play to earn\" class=\"old_tooltip\">Play-to-Earn<\/span> sector and remittances;<\/li>\n<li><strong>Singapore and Hong Kong<\/strong> are building the institutional base, setting standards through licensing and regulation of <a href=\"https:\/\/forklog.com\/en\/news\/what-are-stablecoins\">stablecoins<\/a>;<\/li>\n<li><strong>South Korea and Japan<\/strong> lead in trading intensity, powered by strong local exchanges and a tech-literate retail audience;<\/li>\n<li><strong>Thailand, Taiwan and Malaysia<\/strong> sit in the middle, expanding their presence by integrating fintech with cryptocurrencies.<\/li>\n<\/ul>\n<p>Despite upbeat narratives about adoption, the real transformation is happening under the media industry\u2019s bonnet. In Q2 2025, specialised crypto outlets and traditional financial media diverged markedly.<\/p>\n<p>Specialist outlets proved resilient. Combined traffic to crypto-native publications reached 102.1 million visits, with a modest rise in May (+2.23%) and a slight pullback in June (-1.34%). Some 42.74% of sites recorded growth.<\/p>\n<p>By contrast, traditional financial outlets saw audiences ebb. Total visits fell from 267.31 million in April to 229.38 million in June (-7.29%). Only 17.65% of such outlets posted growth.<\/p>\n<p>A survey of editors in Vietnam, Korea and Indonesia confirms the trend: readers are moving away from large financial portals in favour of localised, community-run content and using artificial intelligence to find information.<\/p>\n<h2 class=\"wp-block-heading\">Dominance at the top<\/h2>\n<p>Asia\u2019s crypto-media market is highly centralised. Traffic distribution resembles an inverted pyramid:<\/p>\n<ol class=\"wp-block-list\">\n<li><strong>First tier.<\/strong> 18 outlets with more than 400,000 monthly visits each. This group, which includes Coinpan, Coin Readers, BlockMedia, CoinPost, Cointelegraph Japan and others, captured 81.79% of all regional traffic (83.52 million visits).<\/li>\n<li><strong>Second tier.<\/strong> 19 outlets with 130,000\u2013400,000 visits. Their share was 11.95%. This tier includes CoinCarp, ChainCatcher and Blog Tien Ao.<\/li>\n<li><strong>Base of the pyramid.<\/strong> 83 smaller outlets (fewer than 130,000 visits) split the remaining 6.24% of traffic.<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/forklog.com\/wp-content\/uploads\/img-78b6b29437e9a742-11057247388723482.webp\" alt=\"image\" class=\"wp-image-270939\"\/><figcaption class=\"wp-element-caption\">Source: Outset Data Pulse.<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\">Top 10 publishers<\/h2>\n<p>Outlets were assessed using <span data-descr=\"Normalized Relative Growth\" class=\"old_tooltip\">RCS<\/span>, which weights absolute growth (55%), relative growth (25%) and audience engagement (20%). The ranking surfaced two successful models: a Korea\u2013Japan approach (trust-led) and a China\u2013Southeast Asia one (AI-optimised).<\/p>\n<ol class=\"wp-block-list\">\n<li><strong>CoinReaders (South Korea).<\/strong> A benchmark for audience loyalty, with direct visits at 58.5%. Its leadership rests on brand recognition rather than algorithms.<\/li>\n<li><strong>CoinPost (Japan).<\/strong> A \u201creal-time engine\u201d. 96% of social traffic comes from X. The outlet prioritises speed over depth (a high bounce rate of 79.42%).<\/li>\n<li><strong>TokenPost (South Korea).<\/strong> Evenly spreads its presence across platforms: from X and YouTube to LinkedIn and Telegram.<\/li>\n<li><strong>528BTC (China).<\/strong> A breakthrough via AI. 27.05% of referral traffic comes from neural networks. It is the first Chinese project whose content strategy is fully integrated with artificial intelligence.<\/li>\n<li><strong>Jinse.cn (China\/Hong Kong).<\/strong> A bridge between mainland China and Hong Kong. A 68.3% direct share underpins its status as a trusted source.<\/li>\n<li><strong>CoinEdition (Indonesia).<\/strong> A hybrid of SEO and AI. A rare traffic mix for crypto media: YouTube (36%) and LinkedIn (31%).<\/li>\n<li><strong>TechFlow Post (Malaysia\/Taiwan).<\/strong> A bet on deep analysis. Average visit duration is a hefty 5 minutes 51 seconds.<\/li>\n<li><strong>The BlockBeats (Multiregional).<\/strong> Covers China, Taiwan, Hong Kong and Singapore. Growth is driven by a strong cross-border brand (65.52% direct).<\/li>\n<li><strong>DigitalAsset.Works (South Korea).<\/strong> A niche player focused on blockchain infrastructure and tokenisation.<\/li>\n<li><strong>Coinness (South Korea).<\/strong> A community-media model. High loyalty (72.96% direct) and long time on site (4 minutes).<\/li>\n<\/ol>\n<h2 class=\"wp-block-heading\">Traffic sources and the role of platforms<\/h2>\n<p>User behaviour differs markedly between crypto-native and mainstream outlets:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Crypto media:<\/strong> direct visits dominate (54.15%), signalling high loyalty and established reading habits; organic search ranks second (35.28%);<\/li>\n<li><strong>Financial mainstream:<\/strong> critically dependent on organic search (56.48%) thanks to strong domain authority and broad topic coverage.<\/li>\n<\/ul>\n<p>Geographically, South Korea (57.03 million visits) and Japan (11.73 million) generate most of the traffic\u2014together accounting for 70.8% of all visits to crypto media.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/forklog.com\/wp-content\/uploads\/img-24fd5201eb15a47f-11057247471650938.webp\" alt=\"image\" class=\"wp-image-270941\"\/><figcaption class=\"wp-element-caption\">Source: Outset Data Pulse.<\/figcaption><\/figure>\n<p>In mainstream media that cover cryptocurrencies, Indonesia and Vietnam lead (over 61% of traffic), reflecting the integration of digital assets into the mass agenda in those countries.<\/p>\n<h2 class=\"wp-block-heading\">Social media<\/h2>\n<p>Although social media supplies only 4.85% of traffic, it is critical for engagement:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>X<\/strong> is the undisputed leader (49.71% of social traffic), the main arena for debate in Japan and Korea;<\/li>\n<li><strong>YouTube<\/strong> takes 23.19%, remaining the chief platform for educational and analytical video;<\/li>\n<li><strong>Facebook<\/strong> holds its ground in Vietnam and Thailand, while <strong>Telegram<\/strong> matters to users in Vietnam and Indonesia.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/forklog.com\/wp-content\/uploads\/img-e7518972f9fe587b-11057247453889853.webp\" alt=\"image\" class=\"wp-image-270942\"\/><figcaption class=\"wp-element-caption\">Source: Outset Data Pulse.<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\">The AI factor<\/h2>\n<p>AI tools (for example, ChatGPT) are starting to influence audience distribution directly. In Q2 2025, referrals from AI accounted for 0.58% of total traffic, but for some top outlets this share within referral traffic reached 68%.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/forklog.com\/wp-content\/uploads\/img-fbe5de8bf7f6006e-11057247448190269.webp\" alt=\"image\" class=\"wp-image-270940\"\/><figcaption class=\"wp-element-caption\">Source: Outset Data Pulse.<\/figcaption><\/figure>\n<p>Publishers report declining Google traffic as users increasingly receive answers directly from language models. A new SEO trend is emerging: optimisation not just for search results, but for visibility in models (Model Visibility).<\/p>\n<p>Overall, Asia\u2019s crypto-media ecosystem has become a complex, multi\u2011layered network:<\/p>\n<ol class=\"wp-block-list\">\n<li><strong>Trust as currency.<\/strong> In Japan and Korea, media integrate with strict financial standards, while in Southeast Asia the emphasis is on self\u2011regulation and scam protection.<\/li>\n<li><strong>Topical focus.<\/strong> The key drivers of interest are narratives around the integration of AI and blockchain, and the tokenisation of real\u2011world assets (<a href=\"https:\/\/forklog.com\/en\/news\/what-are-rwas-real-world-assets\">RWA<\/a>).<\/li>\n<li><strong>Localisation.<\/strong> Smaller platforms show that linguistic proximity and community work can trump global reach.<\/li>\n<\/ol>\n<p>As one survey respondent noted:<\/p>\n<p><em>\u201cCrypto media here are not just reportage, they are participation.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Outset PR charts the transformation of Asia\u2019s crypto\u2011media market.<\/p>\n","protected":false},"author":1,"featured_media":91677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"select":"1","news_style_id":"1","cryptorium_level":"","_short_excerpt_text":"How Asia\u2019s crypto media have become rivals to TradFi outlets","creation_source":"ai_translated","_metatest_mainpost_news_update":false,"footnotes":""},"categories":[1144],"tags":[871,1445,964],"class_list":["post-91676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-longreads","tag-asia","tag-internet","tag-media"],"aioseo_notices":[],"amp_enabled":true,"views":"129","promo_type":"1","layout_type":"1","short_excerpt":"How Asia\u2019s crypto media have become rivals to TradFi outlets","is_update":"0","_links":{"self":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/91676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/comments?post=91676"}],"version-history":[{"count":2,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/91676\/revisions"}],"predecessor-version":[{"id":91685,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/91676\/revisions\/91685"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media\/91677"}],"wp:attachment":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media?parent=91676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/categories?post=91676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/tags?post=91676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}