{"id":93048,"date":"2026-01-12T17:19:33","date_gmt":"2026-01-12T14:19:33","guid":{"rendered":"https:\/\/forklog.com\/en\/?p=93048"},"modified":"2026-01-12T17:22:07","modified_gmt":"2026-01-12T14:22:07","slug":"youtube-cryptocurrency-content-views-plummet-to-lowest-since-2021","status":"publish","type":"post","link":"https:\/\/forklog.com\/en\/youtube-cryptocurrency-content-views-plummet-to-lowest-since-2021\/","title":{"rendered":"YouTube Crypto Content Views Plummet to Lowest Since 2021"},"content":{"rendered":"<p>Views of cryptocurrency content on YouTube have fallen to their lowest level since January 2021, according to ITC Crypto founder Benjamin Cowen.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Here is a 30 day moving average of views to a lot of different crypto youtube channels.<\/p>\n<p>So it&#8217;s not just X and an algorithm change.<\/p>\n<p>Viewership to crypto has been dropping across platforms. <a href=\"https:\/\/t.co\/zkowe3nb3L\">pic.twitter.com\/zkowe3nb3L<\/a><\/p>\n<p>\u2014 Benjamin Cowen (@intocryptoverse) <a href=\"https:\/\/twitter.com\/intocryptoverse\/status\/2010432836986364077?ref_src=twsrc%5Etfw\">January 11, 2026<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;And it&#8217;s not just about X and algorithm changes,&#8221; Cowen wrote.<\/em><\/p>\n<\/blockquote>\n<p>Blogger Tom Crown <a href=\"https:\/\/x.com\/TomCrown\/status\/2010434398663979348\">noted<\/a> that the sharp decline began in October, when the market faced a steep drop with daily liquidation volumes exceeding a record $19 billion.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;Essentially, since 2021, crypto content has been in a &#8216;bear market&#8217; and hasn&#8217;t come close to previous peak levels,&#8221; he noted.<\/em><\/p>\n<\/blockquote>\n<p>Another YouTube content creator, Jesus Martinez, <a href=\"https:\/\/x.com\/JesusMartinez\/status\/2010466990742245845\">agreed<\/a> with Crown&#8217;s view. None of his materials have been able to replicate the success of a few videos created during the 2021 hype.<\/p>\n<p>A Bitcoin investor known as polaris_xbt described current levels of social interest as characteristic of a prolonged downward trend.<\/p>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\">\n<p lang=\"en\" dir=\"ltr\">This is literally bear market levels of social interest.<\/p>\n<p>What if we were in bear market for altcoins for over a year now\u2026 Altcoins bottom ~350 days after they peak.<\/p>\n<p>We peaked in December 2024, so the bottom was very likely in December of 2025. <a href=\"https:\/\/t.co\/tKVDWpsl4U\">pic.twitter.com\/tKVDWpsl4U<\/a><\/p>\n<p>\u2014 polaris_xbt (@polaris_xbt) <a href=\"https:\/\/twitter.com\/polaris_xbt\/status\/2010440075872764385?ref_src=twsrc%5Etfw\">January 11, 2026<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;What if we&#8217;ve been in a bear market for altcoins for over a year&#8230; Altcoins typically bottom about 350 days after their peak. We peaked in December 2024, so the bottom was likely in December 2025,&#8221; he added.<\/em><\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading\">Challenges for X<\/h2>\n<p>A similar decline in engagement has been observed on Elon Musk&#8217;s social network. Recently, CryptoQuant founder Ki Young Ju criticized the platform for limiting the reach of content related to digital assets.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">This is why &#8220;crypto&#8221; posts are getting banned by the X algorithm. Bots generated 7,754,367 posts yesterday, up 1,224%. <a href=\"https:\/\/t.co\/xhnlhE1V8D\">pic.twitter.com\/xhnlhE1V8D<\/a><\/p>\n<p>\u2014 Ki Young Ju (@ki_young_ju) <a href=\"https:\/\/twitter.com\/ki_young_ju\/status\/2010133579268067351?ref_src=twsrc%5Etfw\">January 10, 2026<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>He emphasized that X effectively punishes real users by ignoring the core issue\u2014the inability to distinguish between a human and a bot.<\/p>\n<p>According to Ju&#8217;s observations, 7.7 million posts were created in just one day, exceeding the usual level by 1200%. In his view, the flood of low-quality content triggers algorithmic suppression mechanisms, which also limit visibility for genuine crypto accounts.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;With the development of AI, bots have become inevitable. [&#8230;] But it&#8217;s absurd that X is more willing to block crypto topics than improve its bot detection systems,&#8221;<\/em><a href=\"https:\/\/x.com\/ki_young_ju\/status\/2010138977060388976\"><em> said<\/em><\/a><em> the expert.<\/em><\/p>\n<\/blockquote>\n<p>Previously, X&#8217;s product director Nikita Bier explained the visibility issues of cryptocurrency content on the platform as being due to excessive activity, which <a href=\"https:\/\/forklog.com\/en\/news\/x-to-introduce-smart-tickers-for-cryptocurrency-and-stock-prices\">sparked<\/a> debates. He later deleted his post following a wave of criticism.<\/p>\n<h2 class=\"wp-block-heading\">Traders Are Weary<\/h2>\n<p>Experts believe the decline in engagement is due to retail investors&#8217; exhaustion, who are tired of <a href=\"https:\/\/forklog.com\/en\/news\/what-is-pump-and-dump\">Pump &#038; Dump<\/a> schemes and scam altcoins.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Stop the scam pump n dumps, every \u201caltcoin\u201d is pretty much a ponzi, without X\/yt\/tiktok shills there is zero reasons for any of the tokens to exist<\/p>\n<p>Retail is tired of getting rekt \u2014 <\/p>\n<p>Invest in quality assets, buy index funds if u too busy, buy gold<\/p>\n<p>Enough of this crypto Bs<\/p>\n<p>\u2014 Cloud9 Markets (@cloud9markets) <a href=\"https:\/\/twitter.com\/cloud9markets\/status\/2010526484835057851?ref_src=twsrc%5Etfw\">January 12, 2026<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;Retail investors are just tired of constant losses. [&#8230;] Enough of this crypto nonsense,&#8221; commented a user under the nickname Cloud9 Markets.<\/em><\/p>\n<\/blockquote>\n<p>Another Bitcoin enthusiast, under the pseudonym Dear Bitcoiner, <a href=\"https:\/\/x.com\/DearBitcoiner\/status\/2010443709909995550\">noted<\/a> the high politicization of X and other social networks. He emphasized that recently &#8220;his entire feed has become about politics, not markets.&#8221;<\/p>\n<p>Another expert, known as MSB Intel, <a href=\"https:\/\/x.com\/MSBIntel\/status\/2010457101827760399\">suggested<\/a> a shift of investors towards precious metals and other assets:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;People want returns, not stories about when they might appear. 2025 was tough. Bitcoin fell by 7%, while palladium, rhodium, cobalt, silver, and gold outperformed it.&#8221;<\/em><\/p>\n<\/blockquote>\n<p>In late December, Google search queries for the word &#8220;cryptocurrency&#8221; <a href=\"https:\/\/forklog.com\/en\/news\/interest-in-cryptocurrencies-hits-yearly-low-says-google-trends\">plummeted<\/a> to a yearly low.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Views of cryptocurrency content on YouTube have fallen to their lowest level since January 2021, according to ITC Crypto founder Benjamin Cowen.<\/p>\n","protected":false},"author":1,"featured_media":93049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"select":"1","news_style_id":"1","cryptorium_level":"","_short_excerpt_text":"YouTube crypto content views hit lowest since 2021, says ITC Crypto's Cowen.","creation_source":"ai_translated","_metatest_mainpost_news_update":false,"footnotes":""},"categories":[3],"tags":[18,465,40,1103],"class_list":["post-93048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-analysis","tag-bitcoin","tag-social-media","tag-twitter","tag-youtube"],"aioseo_notices":[],"amp_enabled":true,"views":"115","promo_type":"1","layout_type":"1","short_excerpt":"YouTube crypto content views hit lowest since 2021, says ITC Crypto's Cowen.","is_update":"0","_links":{"self":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/93048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/comments?post=93048"}],"version-history":[{"count":2,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/93048\/revisions"}],"predecessor-version":[{"id":93051,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/93048\/revisions\/93051"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media\/93049"}],"wp:attachment":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media?parent=93048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/categories?post=93048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/tags?post=93048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}