{"id":94330,"date":"2026-02-16T16:09:00","date_gmt":"2026-02-16T13:09:00","guid":{"rendered":"https:\/\/forklog.com\/en\/?p=94330"},"modified":"2026-02-16T16:11:44","modified_gmt":"2026-02-16T13:11:44","slug":"disney-accuses-bytedance-of-piracy-demands-curbs-on-seedance-2-0","status":"publish","type":"post","link":"https:\/\/forklog.com\/en\/disney-accuses-bytedance-of-piracy-demands-curbs-on-seedance-2-0\/","title":{"rendered":"Disney accuses ByteDance of piracy, demands curbs on Seedance 2.0"},"content":{"rendered":"<p>Hollywood organisations <a href=\"https:\/\/www.motionpictures.org\/press\/motion-picture-association-calls-for-bytedance-to-cease-seedance-2-0-infringing-activity\/\">spoke out<\/a> with sharp criticism of the Seedance 2.0 AI video generator, which \u201chas quickly become a tool of blatant copyright infringement\u201d.<\/p>\n<p>Chinese tech giant ByteDance <a href=\"https:\/\/forklog.com\/en\/news\/bytedance-unveils-advanced-ai-video-generator-seedance-2-0\">released<\/a> an update to the neural network in February. The tool supports eight languages, including Russian and English.<\/p>\n<p>The algorithm creates videos from text prompts, images and audio files. Users have noted the high quality of directing and editing, as well as \u201cincredibly natural, almost professional\u201d transitions between shots.<\/p>\n<p>X user Ruairi Robinson posted a realistic fight scene between Tom Cruise and Brad Pitt.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">This was a 2 line prompt in seedance 2. If the hollywood is cooked guys are right maybe the hollywood is cooked guys are cooked too idk. <a href=\"https:\/\/t.co\/dNTyLUIwAV\">pic.twitter.com\/dNTyLUIwAV<\/a><\/p>\n<p>\u2014 Ruairi Robinson (@RuairiRobinson) <a href=\"https:\/\/twitter.com\/RuairiRobinson\/status\/2021394940757209134?ref_src=twsrc%5Etfw\">February 11, 2026<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>The video was created with \u201ctwo lines of text prompt in Seedance 2.0\u201d. The clip gained 1.6 million views.<\/p>\n<p>Deadpool screenwriter Rhett Reese <a href=\"https:\/\/x.com\/RhettReese\/status\/2021446414337966098\">commented<\/a> on the post:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cI hate to say it, but it\u2019s probably over for us.\u201d<\/p>\n<\/blockquote>\n<p>Soon the Motion Picture Association published a statement from CEO Charles Rivkin. He demanded that ByteDance \u201cimmediately cease unlawful activity\u201d:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIn just one day, the Chinese AI service Seedance 2.0 carried out massive unauthorized use of American copyrighted works. By launching the tool without meaningful mechanisms to prevent infringement, ByteDance is ignoring long-established copyright law that protects the interests of creators and supports millions of jobs in the United States.\u201d<\/p>\n<\/blockquote>\n<p>The entertainment-industry coalition Human Artistry Campaign called Seedance 2.0 \u201can attack on every creator in the world\u201d. The SAG-AFTRA actors\u2019 union <a href=\"https:\/\/www.sagaftra.org\/sag-aftra-statement-seedance-20\">backed<\/a> the studio\u2019s position, condemning the project for clear violations:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThey include the unauthorized use of our members\u2019 voices and likenesses. This is unacceptable and undermines talented people\u2019s ability to earn a living. Seedance 2.0 ignores the law, ethics, industry standards and the fundamental principles of consent.\u201d<\/p>\n<\/blockquote>\n<p>The Walt Disney Company <a href=\"https:\/\/www.axios.com\/2026\/02\/13\/disney-bytedance-seedance\">sent<\/a> ByteDance a letter demanding that it stop infringing copyrights. The company accused it of shipping its service \u201cwith a prepackaged pirate library of copyrighted Disney characters from Star Wars, Marvel and other franchises\u201d.<\/p>\n<p>The letter includes numerous examples where Seedance 2.0 used \u201cSpider-Man\u201d, \u201cDarth Vader\u201d, \u201cGrogu\u201d and \u201cPeter Griffin\u201d.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Generated with Seedance 2.0 from a single prompt.<\/p>\n<p>Hollywood isn\u2019t the future of filmmaking.<br \/>Creators are. <a href=\"https:\/\/t.co\/bA7mCGFGOj\">pic.twitter.com\/bA7mCGFGOj<\/a><\/p>\n<p>\u2014 Duet | AI (@Sheldon056) <a href=\"https:\/\/twitter.com\/Sheldon056\/status\/2023072619629773196?ref_src=twsrc%5Etfw\">February 15, 2026<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Paramount <a href=\"https:\/\/variety.com\/2026\/digital\/news\/paramount-disney-bytedance-cease-and-desist-seedance-ai-infringement-ip-1236663663\/\">took<\/a> a similar step.<\/p>\n<p>Numerous videos featuring well-known characters and actors created with Seedance 2.0 have been posted on X.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Seedance 2.0<\/p>\n<p>Prompt: Sum up the AI discourse in a meme \u2014 make sure it\u2019s retarded and gets 50 likes. <a href=\"https:\/\/t.co\/09yPdo3Tjy\">pic.twitter.com\/09yPdo3Tjy<\/a><\/p>\n<p>\u2014 Charles Curran (@charliebcurran) <a href=\"https:\/\/twitter.com\/charliebcurran\/status\/2022463429823598999?ref_src=twsrc%5Etfw\">February 14, 2026<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Another example shows Will Smith fighting a spaghetti monster.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Seedance 2.0 changed filmmaking forever.<\/p>\n<p>&#8220;Will Smith fighting a spaghetti monster, epic action film scene, different cuts, 80s movie scene&#8221;<\/p>\n<p>Now you can direct your own movies \ud83e\uddf5\ud83d\udc47 <a href=\"https:\/\/t.co\/1prrQ4NUUh\">pic.twitter.com\/1prrQ4NUUh<\/a><\/p>\n<p>\u2014 Javi Lopez \u26e9\ufe0f (@javilopen) <a href=\"https:\/\/twitter.com\/javilopen\/status\/2021406574947049787?ref_src=twsrc%5Etfw\">February 11, 2026<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2 class=\"wp-block-heading\">Other countries<\/h2>\n<p>Pressure on ByteDance <a href=\"https:\/\/www.scmp.com\/tech\/big-tech\/article\/3343626\/bytedance-ai-video-tool-seedance-accused-disney-copyright-smash-and-grab\">is mounting<\/a> beyond the US. Japan\u2019s Cabinet Office has launched an investigation into the company over possible copyright violations.<\/p>\n<p>The trigger was the spread on social media of content featuring characters from popular anime and manga, including Detective Conan and Ultraman.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe cannot ignore a situation in which content is used without the rights holder\u2019s permission,\u201d said Japan\u2019s minister for artificial intelligence Kimi Onoda.<\/p>\n<\/blockquote>\n<p>Seedance 2.0 has also stirred controversy within China because of its ability to synthesise a user\u2019s voice from a photograph.<\/p>\n<p>Doubao app user Shi Yu said she felt uncomfortable when the AI created a video with a voice very similar to her own. The system likely matched the face with other clips on the internet.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIt seems personal privacy has taken a back seat,\u201d she said.<\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading\">ByteDance\u2019s response<\/h2>\n<p>ByteDance said it is working to strengthen safeguards in Seedance 2.0.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe respect intellectual property rights and have heard the concerns regarding Seedance 2.0. We are taking steps to strengthen safeguards to prevent the unauthorized use of intellectual property,\u201d the firm\u2019s notice said.<\/p>\n<\/blockquote>\n<p>Under pressure from criticism, ByteDance restricted personalisation features in Seedance 2.0. The model no longer supports uploading real people\u2019s faces as a reference for video generation.<\/p>\n<p>Rui Ma, founder of consulting firm Tech Buzz China, noted that the scandal could have been a campaign orchestrated by ByteDance itself. The firm thus drew attention to Seedance 2.0\u2019s technical capabilities.<\/p>\n<p>In February, Chinese developer Kuaishou <a href=\"https:\/\/forklog.com\/en\/news\/sora-rival-masters-complex-video-editing\">unveiled<\/a> the third version of the video-generation model Kling AI.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hollywood organisations sharply criticised the Seedance 2.0 AI video generator, which \u201chas quickly become a tool of blatant copyright infringement\u201d.<\/p>\n","protected":false},"author":1,"featured_media":94331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"select":"1","news_style_id":"1","cryptorium_level":"","_short_excerpt_text":"Disney accuses ByteDance of piracy over Seedance 2.0 and demands curbs.","creation_source":"","_metatest_mainpost_news_update":false,"footnotes":""},"categories":[3],"tags":[438,552,1621],"class_list":["post-94330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-analysis","tag-artificial-intelligence","tag-copyright","tag-hollywood"],"aioseo_notices":[],"amp_enabled":true,"views":"177","promo_type":"1","layout_type":"1","short_excerpt":"Disney accuses ByteDance of piracy over Seedance 2.0 and demands curbs.","is_update":"","_links":{"self":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/94330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/comments?post=94330"}],"version-history":[{"count":1,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/94330\/revisions"}],"predecessor-version":[{"id":94332,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/94330\/revisions\/94332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media\/94331"}],"wp:attachment":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media?parent=94330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/categories?post=94330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/tags?post=94330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}