{"id":94378,"date":"2026-02-17T15:24:22","date_gmt":"2026-02-17T12:24:22","guid":{"rendered":"https:\/\/forklog.com\/en\/?p=94378"},"modified":"2026-02-17T15:25:11","modified_gmt":"2026-02-17T12:25:11","slug":"burger-chain-reports-revenue-surge-following-bitcoin-strategy-adoption","status":"publish","type":"post","link":"https:\/\/forklog.com\/en\/burger-chain-reports-revenue-surge-following-bitcoin-strategy-adoption\/","title":{"rendered":"Burger Chain Reports Revenue Surge Following Bitcoin Strategy Adoption"},"content":{"rendered":"<p>The burger chain Steak \u2018n Shake, with locations in the US, Europe, and the Middle East, has reported a &#8220;sharp&#8221; increase in sales following the introduction of payments in the leading cryptocurrency. <\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Nine months ago today, Steak n Shake launched its burger-to-Bitcoin transformation when we started accepting bitcoin payments. Our same-store sales have risen dramatically ever since.<\/p>\n<p>Bitcoin payments for Steak n Shake burgers go into our Strategic Bitcoin Reserve, which then\u2026<\/p>\n<p>\u2014 Steak &#8216;n Shake (@SteaknShake) <a href=\"https:\/\/twitter.com\/SteaknShake\/status\/2023447441060536382?ref_src=twsrc%5Etfw\">February 16, 2026<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>The company <a href=\"https:\/\/forklog.com\/en\/news\/steak-n-shake-to-accept-bitcoin-payments-across-all-locations\">began<\/a> accepting Bitcoin in May 2025, stating that the asset was made available &#8220;to over 100 million visitors.&#8221; Since then, Steak \u2018n Shake has repeatedly linked sales growth to the adoption of cryptocurrency:<\/p>\n<ul class=\"wp-block-list\">\n<li>sales increased by 11% in the second quarter;<\/li>\n<li>and by 15% in the third quarter. <\/li>\n<\/ul>\n<p>The chain outpaced major competitors like McDonald\u2019s, Domino\u2019s, and Taco Bell in terms of growth.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/forklog.com\/wp-content\/uploads\/img-e3586ed4cd4d6c7e-6547249934859957.webp\" alt=\"image\" class=\"wp-image-275306\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/x.com\/SteaknShake\/status\/1989429560551825822\">X<\/a>. <\/figcaption><\/figure>\n<p>Under the programme, all received coins are allocated to the company&#8217;s strategic Bitcoin reserve, which grows as consumer spending increases. <\/p>\n<p>In January, Steak \u2018n Shake announced that the value of its cryptocurrency holdings had risen by $10 million. <\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Eight months ago today, Steak n Shake launched its burger-to-Bitcoin transformation when we started accepting bitcoin payments. Our same-store sales have risen dramatically ever since.<\/p>\n<p>All Bitcoin sales go into our Strategic Bitcoin Reserve. <\/p>\n<p>Today we increased our Bitcoin\u2026<\/p>\n<p>\u2014 Steak &#8216;n Shake (@SteaknShake) <a href=\"https:\/\/twitter.com\/SteaknShake\/status\/2012346855451931045?ref_src=twsrc%5Etfw\">January 17, 2026<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Later, the chain also <a href=\"https:\/\/x.com\/SteaknShake\/status\/2016208511802155197\">announced<\/a> an additional $5 million investment in the reserve. According to <a href=\"https:\/\/bitcointreasuries.net\/private-companies\/steak-n-shake\">BitcoinTreasuries<\/a>, the company currently manages 161.6 BTC valued at $10.9 million. <\/p>\n<h2 class=\"wp-block-heading\">Bitcoin Bonuses for Employees <\/h2>\n<p>Last month, Steak \u2018n Shake also announced plans to pay hourly employees bonuses in Bitcoin at a rate of $0.21 per hour worked, with a two-year vesting period. <\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Starting March 1, Steak n Shake will give all hourly employees at its company-operated restaurants a Bitcoin bonus of $0.21 for every hour worked. <\/p>\n<p>Employees will be able to collect their Bitcoin pay after a two-year vesting period. Thank you, <a href=\"https:\/\/twitter.com\/fold_app?ref_src=twsrc%5Etfw\">@Fold_app<\/a>, for the assist.<\/p>\n<p>We\u2026<\/p>\n<p>\u2014 Steak &#8216;n Shake (@SteaknShake) <a href=\"https:\/\/twitter.com\/SteaknShake\/status\/2013725339374018680?ref_src=twsrc%5Etfw\">January 20, 2026<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>The programme is implemented with the support of Fold, a company specialising in Bitcoin rewards and payments, and will commence on March 1. <\/p>\n<p>At a rate of $0.21 per hour, a full-time employee (working 40 hours a week) would earn approximately $8.40 in BTC per week, or about $437 annually (based on a standard 52-week schedule).<\/p>\n<p>In October, the retail chain Bealls <a href=\"https:\/\/forklog.com\/en\/news\/bealls-retail-chain-embraces-bitcoin-payments-across-660-stores\">implemented<\/a> the Flexa Payments system and began accepting Bitcoin in 660 stores. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The burger chain Steak \u2018n Shake, with locations in the US, Europe, and the Middle East, has reported a &#8220;sharp&#8221; increase in sales following the introduction of payments in the leading cryptocurrency.<\/p>\n","protected":false},"author":1,"featured_media":94379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"select":"1","news_style_id":"1","cryptorium_level":"","_short_excerpt_text":"Steak \u2018n Shake reports sales surge after adopting Bitcoin payments.","creation_source":"","_metatest_mainpost_news_update":false,"footnotes":""},"categories":[3],"tags":[18,1198,26],"class_list":["post-94378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-analysis","tag-bitcoin","tag-crypto-payments","tag-usa"],"aioseo_notices":[],"amp_enabled":true,"views":"130","promo_type":"1","layout_type":"1","short_excerpt":"Steak \u2018n Shake reports sales surge after adopting Bitcoin payments.","is_update":"","_links":{"self":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/94378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/comments?post=94378"}],"version-history":[{"count":1,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/94378\/revisions"}],"predecessor-version":[{"id":94380,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/posts\/94378\/revisions\/94380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media\/94379"}],"wp:attachment":[{"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/media?parent=94378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/categories?post=94378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forklog.com\/en\/wp-json\/wp\/v2\/tags?post=94378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}