The social network X will temporarily revoke monetization privileges for users who post AI-generated videos of armed conflicts without proper labeling. This was announced by Nikita Bier, the director of the platform’s algorithmic feed product.
Today we are revising our Creator Revenue Sharing policies to maintain authenticity of content on Timeline and prevent manipulation of the program.
During times of war, it is critical that people have access to authentic information on the ground. With today’s AI technologies,…
— Nikita Bier (@nikitabier) March 3, 2026
Offenders will be excluded from the revenue-sharing program for 90 days. A repeat offense will result in a permanent ban from the monetization system. However, the platform does not plan to delete the posts or accounts themselves.
Bier emphasized that during wars, access to reliable information is critically important, and modern neural networks make it easy to mislead audiences.
The social network will identify fake content in two ways:
- through the crowdsourced fact-checking system Community Notes;
- via algorithms that detect AI content through metadata.
The rule update comes amid a surge of generated videos about recent geopolitical conflicts.
Up to now, the Iranians have been deliberately firing their older missiles and drones, using them as expendable bait to drain US and Israeli air defenses.
That strategy clearly worked.Now they’re escalating, rolling out their more advanced ballistic missiles and drones.
So… pic.twitter.com/0w1RiT0guC
— Richard (@ricwe123) March 3, 2026
The issue of fake content existed on the platform even before the widespread adoption of neural networks—users regularly passed off footage from the video game Arma 3 as real combat. However, accessible AI generators have significantly simplified the creation and dissemination of disinformation.
وزیراطلاعات عطاءاللہ تارڑ نے بھارت کی جارحیت اور بزدلانہ حملے پر پاکستان کی طرف سے بروقت اور اعصاب شکن جواب دینے پر افوج پاکستان کی کاروائی کو سراہا اور بھارت کے جنگی جنون اور خود پسندی کو عوامی انداز میں للکار دی۔
“پہل بھارت کرے ثبوت بھی کوئی فراہم نہ کرے، اور پھر مظلوم ہونے کا… pic.twitter.com/KRmcGGJ4il
— Government of Pakistan (@GovtofPakistan) May 8, 2025
Meanwhile, X’s payout system financially rewards content creators for high engagement. This incentivizes premium account holders to post viral deepfakes without regard for facts, aiming for quick earnings.
X’s decision effectively shifts the responsibility of detecting fakes onto the user community. The penalty is limited to a temporary loss of income, rather than the removal of disinformation from the platform.
Back in February, it was revealed that the US Army used Claude from Anthropic in an operation to capture Venezuelan President Nicolás Maduro.