The video platform YouTube is set to introduce new AI-based tools for creators and intensify its efforts against low-quality content. This was announced by its CEO, Neal Mohan.
Users will have the ability to create Shorts using digital avatars, generate games from text descriptions, and experiment with musical compositions.
“Throughout this evolution, AI will remain a tool for self-expression, not a replacement for the creator,” emphasized the platform’s CEO.
Integrating artificial intelligence into the Shorts section has become a key priority for the YouTube team.
In September, YouTube already implemented a special version of the Veo 3 video generator, added a new remix tool, and Edit with AI. Prior to this, the platform also introduced the ability to convert images into six-second clips.
User Protection
YouTube will introduce labeling for content created using internal AI tools. Creators will be required to disclose the use of neural networks.
Simultaneously, YouTube is updating its Content ID system. New algorithms will allow artists and rights holders to track and control the use of their likeness and voice in generated videos.
“As a systemic measure, we support key legislative initiatives such as the NO FAKES Act, to protect creative integrity in the digital age,” added Mohan.
Combating Low-Quality Content
A priority strategy will be to combat AI-slop—low-quality digital content that artificial intelligence generates on a large scale.
“As an open platform, we allow a spectrum of free expression, but we strive to ensure that YouTube remains a place where people enjoy spending time,” noted the platform’s head.
In this direction, YouTube is developing “verified systems that successfully combat spam and clickbait,” as well as reduce the spread of repetitive videos.
According to Mohan, artificial intelligence should become a bridge “connecting curiosity with deep understanding.”
The platform is already actively using technology to enhance the accessibility of video content. In December, more than 6 million users watched videos with automatic dubbing for at least 10 minutes daily.
Back in December, the video hosting opened the opportunity for content creators to receive payments in the stablecoin PYUSD.