Users on social network X have criticized the token distribution by the social NFT platform Zora for content monetization, citing the lack of official announcements about the event’s commencement.
thanks $zora … what happened to snapshot 2?
spent $2 in ETH for fees to claim this. pic.twitter.com/n3mlIVeQRQ
— Rich (chill/acc) (@iwantlamboape) April 23, 2025
Trading commenced without an announcement, and only experienced users could access ZORA directly from the smart contract address on the Base network. Newcomers faced difficulties, as the process was more complex than typical airdrops.
Exchanges Binance, Bitget, and Bybit received ZORA “worth millions of dollars” to ensure effective trading. The decentralized exchange Hyperliquid launched leveraged options.
According to Arkham Intelligence, the turnover on and off the platform amounted to about $6 million.
The opportunity to obtain tokens before the official TGE might have created an unfair advantage for early users, prompting criticism.
One X user described the launch as a “masterclass in deception” due to the lack of communication from Zora. He also pointed to the promotion of the platform by Base creator Jesse Pollak.
In an official statement, Zora representatives clarified that there is no deadline for claiming the coins.
Claim $ZORA at https://t.co/nqCmxKInkg.
There is no end date for claiming.— zora (@zora) April 23, 2025
This information emerged approximately two hours after the team transferred the tokens allocated for the airdrop to the contact address.
ZORA launched at a price of ~$0.03 and is trading at ~$0.02 at the time of writing, according to CoinGecko.
Earlier in April, Base faced criticism following the collapse of the Base is for everyone token, launched on Zora.