Mark Zuckerberg’s sister joins OKCoin to attract more women to the Bitcoin industry

OKCoin has hired Randi Zuckerberg as the head of the Brand Advisory Council. Her task is to help attract more women to the cryptocurrency space.

1/ BIG news 📢

We’re partnering up w/ @randizuckerberg! She’s joining our Brand Advisory Council to welcome more women into #crypto.

AND we’re making a $1M commitment to reach 50% female customers by 2025, just some huge steps to build an inclusive future of finance. 🚀 pic.twitter.com/8EyMBb8uPO

— Okcoin (@Okcoin) December 2, 2021

The company has set a target of increasing the share of women in its client base to 50% by 2025. A $1 million funding has been allocated to the initiative.

The elder sister of Meta co-founder and CEO Mark Zuckerberg (formerly Facebook) is an entrepreneur, founder of Zuckerberg Media, and author of several books. For ten years, Randi worked at her brother’s company as Director of Market Development and a representative of Facebook.

According to the press release, as head of the council she will advise OKCoin on attracting women to cryptocurrency projects, supporting blockchain programs, and other initiatives under their guidance.

«Historically, cryptocurrencies have enormous potential for great advances in creating a more just system, and it is a great honour for me to join the mission of OKCoin to create a more inclusive future of finance», — said Zuckerberg.

OKCoin noted the survey results, according to which the share of women among cryptocurrency investors is half that of men. The latter also dominate among industry leaders. The company said it aims to change these trends.

«Historically, women and other marginalized social groups have been excluded from the traditional financial system. Cryptocurrencies are changing that norm», — said OKCoin CEO Hong Fang.

Earlier, the American cryptocurrency company Circle launched an initiative aimed at women and minorities launched.

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