Cryptocurrency Firms Skip Super Bowl Advertising

Leading cryptocurrency companies have opted not to apply for advertising slots during the Super Bowl, according to Fox Business.

Notably, issuers of spot Bitcoin ETFs, BlackRock and Grayscale, did not promote their products, as there were no available slots following the approval by the SEC of these instruments.

The main sporting and television event in the United States went without digital asset advertising for the second consecutive year, as reported by Fox Business.

The only nod to cryptocurrencies that evening was Jack Dorsey’s shirt with the inscription Satoshi. The Block founder was spotted in the stadium stands alongside Jay-Z and Beyonce.

.@jack brought #Bitcoin the Super Bowl broadcast. pic.twitter.com/cKmMGjR7Im

— Anthony Scaramucci (@Scaramucci) February 12, 2024

In 2022, Coinbase spent $14 million on a 60-second ad featuring a QR code bouncing around the screen. Journalists were unable to clarify the Bitcoin exchange’s stance regarding the current NFL finale.

Television channel staff discovered that other platforms, including Kraken, planned to refrain from advertising at this venue on February 11.

In 2022, cryptocurrency companies showcased a record number of video promotions during the Super Bowl.

That same year, the industry was shaken by a series of collapses and bankruptcies, the largest being FTX’s collapse in November. Only in January 2024 did the company’s liquidators announce the potential repayment of all client and investor claims.

Previously, actor and comedian Larry David expressed regret in an interview with the Associated Press about his decision to appear in an FTX commercial for the 2022 Super Bowl.

On January 31, BlackRock unveiled a Bitcoin ETF advertising project on building facades. Hashdex and Bitwise also launched promotional videos for their products.

Shortly before this, Google liberalized its policy regarding cryptocurrency promotion.