Ethereum Name Service builds a bridge between Web 2.0 and Web3

Developers of the Ethereum Name Service (ENS) announced support for the web-domain service .box, which will route DNS for Web 2.0 browsers. DNS

So excited that this is now public: https://t.co/e3EWElUrPn

.box will be the first Blockchain native DNS-routable TLD, and it’s enabled via ENS! All registrations and transfers will be onchain, and the owner of the NFT will own both the DNS and ENS names.

— nick.eth (@nicksdjohnson) June 7, 2023

«.box станет первым нативным DNS-маршрутизируемым доменом верхнего уровня на блокчейне», — пояснил сооснователь ENS Ник Джонсон.

Registration and transfer of the domain in the .box zone will be carried out on Ethereum. The owner of the associated NFT will own both the ENS and DNS names.

«Interoperability between Web 2.0 and Web3 is vital for bringing decentralized use cases to a broader audience», — said Johnson The Block.

The solution is being implemented through the My.Box project, which will begin in September. Users can sign up to gain early access to the service. A number of names have already been reserved.

According to project founder Josh Brandli, the team has developed a mechanism for tokenizing the domain. Moreover, it is planned to deploy on the L2 level Ethereum, which implies a minimal gas fee.

In response to a user comment, Johnson acknowledged that a name in the .box zone will not have the same resilience to censorship as an ENS address.

«ICANN requires that they regulate usage policy, so there will still be a way to seize names», — he confirmed.

No; ICANN requires that they have an AUP and adhere to the UDRP process, so there will still be a way for names to be seized.

— nick.eth (@nicksdjohnson) June 7, 2023

As reported in October 2022, crypto developer Liam Lebedi presented a solution based on ENS to access banned dapps like Tornado Cash, bypassing censorship.