European Parliament approves law banning certain forms of personalised advertising

The European Parliament approved the initial draft of a law aimed at restricting the invasive advertising practices of large corporations. The initiative was approved by 530 MPs, with 78 voting against.

Yes! with a huge majority, the European Parliament adopted the Digital Services Act. A big win, with support from left to right 💪!
Special thanks to all the colleagues that worked so hard to achieve this result. (cc @SchaldemoseMEP) #DSA #DigitalServicesAct pic.twitter.com/1wiVfCqlw2

— Paul Tang (@paultang) January 20, 2022

With an overwhelming majority, the European Parliament adopted the Digital Services Act. A big win with cross-party support,

The Digital Services Act would prevent platforms such as Google, Amazon and Facebook from using confidential information, such as race, religion and sexual orientation, for targeted advertising.

New rules require services to offer users a way to opt out of tracking. They would also oblige platforms to identify and remove illegal content and products, including the incitement of hatred or counterfeit goods.

The proposal also bans targeted advertising to minors and dark UX patterns. Companies that violate the rules could face fines of up to 6% of their global revenue.

The next step in the bill’s passage will be negotiations with the European Council, which are due to begin on 31 January 2022.

In the United States, a bipartisan group of congressmen introduced a bill, prohibiting almost all use of targeting in digital advertising.

As reported in April 2021, the European Commission presented recommendations on regulating AI, including a ban on exploiting most mass-surveillance technologies.

In November, a bipartisan group of American congressmen introduced a bill, regulating recommender algorithms.

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