Hashdex launches Bitcoin-ETF ad campaign after Bitwise
Awaiting approval from the SEC spot-based exchange-traded fund (ETF) based on the price of Bitcoin, Hashdex published a promotional video for the future product.
— Hashdex (@hashdex) December 20, 2023
«Акции — это не крипта, как и фиксированный доход. Драгметаллы? Ни разу. Ваши инвестиции в биткоин заслуживают того, чтобы их делала сфокусированная на криптовалютах фирма», — говорится в видео.
On December 18, promotion of the Bitcoin ETF using visual content начала Bitwise.
A word to the wise, from a man of few words. #bitcoinisinteresting https://t.co/wantGiAIqJ pic.twitter.com/x5MPbElEev
— Bitwise (@BitwiseInvest) December 18, 2023
The firm enlisted the distinctive American actor Jonathan Goldsmith. The actor известен as the face of Dos Equis beer’s marketing campaign as the “Most Interesting Man in the World.”
In 2016, the beverage maker replaced Goldsmith with French actor Augustin Legrand to “reload the character to reflect current realities.”
The first Bitwise Bitcoin-fund advertisement was described as “wise from a man of few words.”
“Do you know what’s most interesting these days? Bitcoin. Take note of Bitwise, friends,” says the Goldsmith character.
Subsequently, the firm released a new video featuring him. In continuation of the previous storyline, the main character says that Satoshi Nakamoto sends greetings to viewers.
Listen closely, my friends. #bitcoinisinteresting pic.twitter.com/pbfo6vlX0C
— Bitwise (@BitwiseInvest) December 20, 2023
The involvement of the 1938-born actor and the slogans suggest that Bitwise’s future Bitcoin fund advertising is aimed at an older American demographic that controls substantial wealth. Meanwhile, VanEck appears to be betting on younger investors, branding its ETF with the crypto-community’s popular meme HODL.
Bitwise analysts forecast Bitcoin price to reach $80,000 after the launch of spot Bitcoin funds. ForkLog told of the expectations held by other industry experts in a News+ feature.
Рассылки ForkLog: держите руку на пульсе биткоин-индустрии!