Justin Sun Acquires $100 Million in TRUMP Tokens

On July 9, TRON founder Justin Sun announced the purchase of the meme coin TRUMP for $100 million.

We are committed to buying $100M of $TRUMP! Together, $TRUMP and #TRON are the future of Crypto.

This move highlights our belief in collaborating across ecosystems to grow the crypto landscape with communities such as @GetTrumpMemes.$TRUMP on #TRON is the currency of #MAGA!…

— H.E. Justin Sun ? (@justinsuntron) July 9, 2025

“Together TRUMP and TRON are the future of cryptocurrencies. This move highlights our belief in collaborating within ecosystems to develop the crypto industry with communities like GetTrumpMemes [the official TRUMP token account],” wrote Sun.

On July 7, the DAO behind TRON’s development announced the migration of TRUMP to the network. At $8.89 at the time of the announcement, the token responded with a 2.7% increase.

In May 2025, Justin Sun attended a gala dinner hosted by U.S. President Donald Trump for top holders of the TRUMP token. Prior to the event, the TRON founder stated he owned nearly $19 million worth of the meme coin—more than anyone else, according to CNBC.

Strengthening the TRON and TRUMP Connection

The mutual support between the projects developed gradually. In November 2024, weeks after Trump’s election, Sun announced an investment of $30 million in World Liberty Financial (WLF). 

After being appointed as an advisor to WLF, the TRON founder increased his investment in the WLFI token to $75 million. In January 2025, World Liberty Financial added $4.7 million worth of TRON to its investment portfolio, according to an Arkham report.

In 2023, the SEC charged Sun and three of his companies, including TRON Foundation Limited, with unregistered securities offerings in the form of TRON (TRX) and BitTorrent (BTT) tokens.

In February, Sun and the SEC filed a motion in court to pause proceedings to explore settlement options. Following Trump’s inauguration, the regulator ceased actions against several crypto companies, including Coinbase, Robinhood, Ripple, Kraken, ConsenSys, Cumberland, Nova Labs, and Uniswap.

In April, in response to the agency’s lawsuit, Sun argued that the SEC lacks authority to regulate the sale of foreign digital assets to overseas investors on global platforms outside the U.S. 

The Commission justified its right to prosecute the TRON founder by noting his frequent visits to the U.S. 

In June, TRON rose by 9% amid rumors of the company’s entry into the American exchange market.