LG Electronics launches Hedera-based NFT platform

The South Korean conglomerate LG Electronics has launched an NFT platform with the support of Hedera developers.

Governing Council Member @LGElectronics has launched LG Art Lab — built on @Hedera — enabling LG TV owners to buy, sell and showcase #HederaNFTs from their screens. All LG TVs running webOS5.0 will be able to interact with the LG Art Lab app. #HelloFuturehttps://t.co/KQBUgaE2j5

— Hedera (@hedera) September 5, 2022

LG Art Lab gives users the ability to buy, sell and showcase digital collectibles via their televisions.

“All LG products running webOS 5.0 will be able to interact with the app,” the announcement says.

Representatives of the Hedera project noted that LG Electronics accounted for almost a fifth of TVs sold worldwide.

19.2% of all TVs sold worldwide in Q1 2022 were made by @LGElectronics. Welcome to real-world adoption, powered by @Hedera.

— Hedera (@hedera) September 5, 2022

The new solution is available in the United States. One option of LG Art Lab allows viewing authors’ profiles and getting acquainted with their upcoming works. There is also a countdown to future non-fungible token drops.

Transactions are carried out using the patented crypto-wallet Wallypto.

In March, LG Electronics included blockchain and cryptocurrencies in its corporate objectives.

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