Meta to Introduce AI Tools for Video Advertising Creation

Meta Corporation will introduce AI tools in its social networks to create creative advertising. These tools will assist in generating and editing video content.

The new features, set to become widely available next year, will allow advertisers to use neural networks to transform static images into video advertisements.

Meta’s AI tools are regularly used for content creation. Last month, over 1 million advertisers created 15 million ads using the technology. The company stated that the use of artificial intelligence led to a 7.6% increase in conversion.

The corporation is promoting the development of video content on its platforms to retain user attention. It noted that users now spend 60% of their time watching videos.

In October, Meta introduced the AI generator Movie Gen for creating new videos, editing existing ones, and adding sound to them.

Previously, it announced the addition of AI characters in Instagram, created by authors using AI Studio.